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UN Tourism, Moldova unite for Women’s Leadership in Tourism

Friday, March 1, 2024

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The “Empowering Young Women: Sustainable Livelihoods Through Tourism” initiative seeks to bolster women across all career stages in the tourism sector, aligning with various Sustainable Development Goals like gender equality and economic growth. Supported by the Invest Moldova Agency and Moldova State University, the project receives funding from the Estonian Development Cooperation of the Ministry of Foreign Affairs of the Republic of Estonia.

Launching with a pilot session in Puhoi (26-27 February), the initiative involves nine female trainers and five rural women entrepreneurs covering topics from Tourist Safety and Security to Digital Literacy. Plans are underway to extend training to approximately 200 rural women across Moldova in April 2024.

UN Tourism experts collaborated with potential female trainers to enhance tourism skills and promote gender equality. By fostering mentorship and professional growth, the initiative aims to establish a sustainable cycle of empowerment among female trainers in Moldova.

Championing Gender Equality through expertise

Natalia Bayona, Executive Director of UN Tourism says: “Women are crucial to tourism sector, accounting for 54% of the global workforce. Nevertheless, gender inequality is still a real challenge, with 42% of women were working in the informal economy versus 32% of men, and women were paid 14.7% less on average than men. Education and capacity building programmes are key to transforming both the sector and women’s future”

Andrei Chistol, State Secretary, Ministry of Culture of the Republic of Moldova: “Rural tourism is one of the priorities for the Ministry of Culture in Moldova. Training the capacities of 200 women in the field of tourism will contribute substantially to the development and consolidation of rural communities, the creation of new jobs, and promote new tourist destinations that will enhance potential of the Republic of Moldova as a destination.”

“The pilot program, led by pioneering female trainers, exemplifies the immediate impact of this initiative, providing hands-on training to rural women entrepreneurs and paving the way for further expansion across the country. Moreover, the focus on championing gender equality within the tourism sector underscores the initiative’s commitment to fostering inclusivity and diversity and this project showcasing the transformative potential of collaboration and concerted efforts,” said Otilia Dandara, First Deputy Rector of Moldova State University.

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