United States and Virginia to Draw More Tourists as Blue Water’s Chincoteague Bay Resort Offers Authentic Coastal Adventures with New Independent Branding

Published on April 16, 2025

Blue Water, a leading name in outdoor hospitality, has announced a significant rebrand for two of its premier resorts: Chincoteague Bay RV Resort & Cottages in Virginia and Sugarloaf Key Resort & Cottages in Florida. These properties, previously managed under the Sun Outdoors brand, are now embracing new identities under Blue Water’s ownership and management, marking a new era for both destinations.

This strategic shift reflects Blue Water’s ongoing commitment to enhancing outdoor recreation and improving guest experiences at its resorts. The move allows Blue Water to deepen its connection with travelers, offering personalized, authentic experiences at each location.

A Fresh Identity for Chincoteague Bay RV Resort & Cottages

Chincoteague Bay RV Resort & Cottages, located in the scenic coastal town of Chincoteague, Virginia, provides guests with a serene waterfront escape. With direct access to a private fishing pier, a bayfront promenade, and a variety of outdoor activities including sports courts and a playground, this resort offers a memorable, family-friendly retreat. The resort’s proximity to Assateague Island National Seashore and Maui Jack’s Waterpark further enhances its appeal, offering a blend of natural beauty and entertainment options for visitors.

As part of its rebrand, Chincoteague Bay aims to deliver even greater value to guests with a more personalized approach to hospitality. Blue Water’s vision for this property is to create a warm, welcoming environment that combines the best of nature with modern amenities, making it an ideal getaway for nature lovers and adventure seekers alike.

Sugarloaf Key Resort & Cottages: The Ultimate Florida Keys Experience

Sugarloaf Key Resort & Cottages, located in the Florida Keys, offers a quintessential island retreat on a peaceful seven-acre saltwater lake just 15 minutes from Key West. Guests can enjoy kayak and paddleboard rentals, a heated swimming pool, tiki bar, and fire pit lounge in a tropical paradise setting. The resort’s mix of RV sites and vacation cottages provides guests with a choice of accommodations that offer relaxed luxury in a breathtaking tropical environment.

As part of the rebrand, Sugarloaf Key continues to focus on providing an authentic Florida Keys experience. Blue Water plans to further enhance this resort with thoughtful upgrades that will cater to guests seeking both relaxation and adventure in one of the world’s most beautiful destinations.

A New Era for Blue Water’s Premier Resorts

“We’re proud to guide these two incredible destinations into their next phase,” said Rafael Correa, President and CFO of Blue Water. “At Blue Water, we understand what today’s traveler values most—authentic experiences, thoughtful amenities, and a deep connection to place. This transition allows us to bring these resorts to life in a way that aligns with our vision, elevating the guest experience and raising the bar for outdoor hospitality.”

The rebranding of Chincoteague Bay and Sugarloaf Key is part of Blue Water’s broader strategy to offer high-quality outdoor experiences across its portfolio of properties. The company’s leadership in outdoor hospitality has been recognized for its ability to adapt to changing traveler expectations and consistently deliver memorable, immersive experiences.

The Transition: New Beginnings for Two Iconic Resorts

The official transition to Blue Water branding for Chincoteague Bay RV Resort & Cottages took place on April 1, while Sugarloaf Key Resort & Cottages joined the Blue Water family on April 15. Both resorts will continue to offer the high standard of service and hospitality that Blue Water is known for, with the added benefit of independent branding that reflects the company’s commitment to providing personalized and memorable outdoor experiences.