United States Joins Canada, Brazil, India, United Kingdom, and More to Revolutionize Global Tourism with Immersive Virtual Reality That’s Changing Everything

Published on December 2, 2025

United States Joins Canada, Brazil, India, United Kingdom, and More to Revolutionize Global Tourism with Immersive Virtual Reality That’s Changing Everything. In recent years, the travel industry has seen a remarkable shift, with Virtual Reality (VR) taking centre stage. The United States, alongside Canada, Brazil, India, and the United Kingdom, has embraced this innovative technology to transform the way we experience and explore destinations. With immersive VR, travellers can now step into far-off lands, ancient monuments, and historical sites, all from the comfort of their own homes. This revolution is not just about seeing new places but about living and interacting with them in ways never before possible.

The power of VR is that it allows us to bypass traditional barriers—whether they be physical distance, high travel costs, or time constraints—and connect with destinations in an entirely new, immersive way. The United States has already led the way by offering virtual tours of national parks like the Grand Canyon and Yosemite, and now, other countries like Canada, Brazil, India, and the United Kingdom are following suit. These nations are embracing VR as a tool not only to showcase their iconic landmarks but also to preserve cultural heritage, creating virtual spaces where users can experience the richness of history without the environmental impact of mass tourism.

With technology improving rapidly, the possibilities for VR tourism are expanding. Immersive virtual reality is no longer a futuristic concept—it’s happening now, and it’s reshaping how we think about travel. As more countries integrate VR into their tourism strategies, it’s clear that the future of global tourism will be deeply intertwined with immersive virtual reality. The impact of this technology is profound, offering a more sustainable, accessible, and engaging way to experience the world.

What is Virtual Reality Tourism?

At its core, VR tourism involves using immersive virtual reality technologies to explore destinations, cities, and cultural experiences that would otherwise be difficult or impossible to access. Through VR headsets or immersive experiences, users can visit famous landmarks such as the Colosseum in Rome or Machu Picchu in Peru, all from the comfort of their homes.

More than just a tool for entertainment, VR is also playing a critical role in cultural preservation. Digital tours and virtual walkthroughs enable tourists to visit fragile heritage sites that might be at risk due to over-tourism or environmental deterioration. In some cases, these experiences help preserve cultural heritage while offering tourists a chance to virtually explore areas that may be inaccessible for various reasons—whether due to their location or physical restrictions.

Furthermore, VR experiences are evolving beyond traditional tourism, allowing users to enter digital worlds—the Metaverse, for example, offers virtual travel experiences where users can interact with others and visit destinations that don’t physically exist.

Global Growth of VR Tourism

The global VR tourism market is on a steep upward trajectory, with its market value expected to grow from USD 8.05 billion in 2024 to USD 30.54 billion by 2030, reflecting a robust compound annual growth rate (CAGR) of 24.9%. This rapid growth is fuelled by the increasing affordability of VR hardware, the widespread use of 5G technology, and a tech-savvy generation of travellers.

Key Drivers of VR Tourism Growth:

• Technological Advancements: The integration of artificial intelligence (AI), 5G networks, and augmented reality (AR) into VR experiences is enabling more seamless and realistic virtual travel. As these technologies become increasingly accessible and affordable, the VR tourism experience continues to evolve.
• Changing Travel Preferences: Today’s travellers are seeking unique, customisable experiences, and VR offers an engaging way to explore destinations. Whether it’s a virtual museum tour or a **walk through a digital recreation of the Eiffel Tower, VR tourism caters to an audience hungry for new and immersive experiences.
• Sustainability Concerns: As climate change and mass tourism continue to take their toll on the planet, VR tourism offers an environmentally friendly alternative. By providing virtual experiences, it reduces the carbon footprint of tourism, offering a more sustainable way of engaging with the world.

Which Countries Are Leading the Charge in VR Tourism?

While VR tourism is still in its infancy, several countries have already begun to embrace the technology and use it to transform the way travellers experience the world. Based on current trends and technological developments, these countries are emerging as leaders in VR tourism:

1. United States: The Pioneer of VR Tourism

The United States is undoubtedly a leader in the global VR tourism market, accounting for around 70% of North America’s market share. With a highly developed tech ecosystem and some of the world’s biggest names in the VR/AR space, the U.S. is paving the way for digital travel experiences.

The National Park Service has launched virtual tours of iconic American landmarks, including the Grand Canyon and Yosemite National Park, allowing users to explore these natural wonders without leaving their homes. Major cities like New York and Los Angeles have also introduced VR experiences to promote tourism, enabling people to explore Times Square or stroll down Hollywood Boulevard virtually.

2. China: A VR Tourism Giant

With its rapidly growing economy and large, digitally-savvy population, China is quickly becoming one of the largest markets for VR tourism. The country’s government has heavily invested in the development of VR technologies, using them to promote cultural heritage sites and famous landmarks. One of the most notable examples is the VR experience of the Great Wall of China, which allows users to explore this ancient wonder from the comfort of their home.

The demand for immersive digital experiences in China is rising, particularly with the younger generation, who are more likely to embrace new technologies. Virtual tours of cities like Shanghai and Beijing are becoming increasingly popular, enabling tourists to explore China’s rich history and vibrant culture without the need to travel.

3. Japan: Integrating VR with Cultural Heritage

Known for its technological innovation, Japan has long been a key player in the VR tourism industry. The country’s fascination with technology combined with its rich cultural heritage makes it an ideal destination for VR tourism. Cities like Kyoto and Tokyo are at the forefront of integrating VR into their tourism strategies.

For instance, Kyoto’s historic temples can now be experienced in stunning digital detail through VR, offering tourists a chance to virtually visit this ancient city’s most famous landmarks. With VR, users can explore Japan’s heritage sites, take a 360-degree tour of Mount Fuji, and even attend cultural events like the Kyoto Imperial Palace Festival.

4. South Korea: The Future of VR Gaming and Cultural Tourism

South Korea has a highly tech-savvy population and boasts one of the most advanced digital infrastructures in the world, making it an ideal candidate for VR tourism. The country is known for its leadership in the VR gaming industry, which has paved the way for integrating VR tourism with gaming experiences.

Cities like Seoul offer virtual experiences of historical landmarks, but South Korea’s unique contribution is the fusion of VR gaming with tourism. Virtual versions of the country’s most popular tourist spots, such as Gyeongbokgung Palace and Namsan Seoul Tower, allow users to virtually explore Korean culture while engaging in digital entertainment.

5. India: The Emerging VR Tourism Market

India is on the cusp of a VR tourism boom. Despite being in the early stages of VR adoption, the country’s growing middle class and increasing digital penetration make it a prime market for the technology. India’s vast collection of heritage sites—such as the Taj Mahal, Hampi, and Khajuraho Temples—offers immense potential for VR tourism. Virtual heritage tours are allowing users to visit iconic sites without the need for extensive travel.

With the rise of domestic travel and a new generation of tech-savvy millennials, VR tourism in India is expected to see rapid growth in the coming years. The technology offers the opportunity to explore India’s diversity in an interactive and accessible way, helping bridge geographical and economic barriers.

6. United Kingdom: A Digital Hub for Cultural and Heritage Tourism

The United Kingdom is one of Europe’s leaders in VR tourism, particularly in the realm of digital heritage preservation. Iconic British landmarks, including the British Museum and Stonehenge, have integrated VR into their offerings, allowing users to experience these cultural treasures virtually.

The UK is also using VR to promote regional tourism, offering virtual tours of Wales, Scotland, and Cornwall—locations that are often difficult to access for tourists with mobility issues. These immersive experiences allow potential visitors to explore the beauty of the UK in a unique and interactive way.

7. Canada: Preserving Indigenous Heritage through VR

Canada is embracing VR as a way to preserve and promote its rich Indigenous cultural heritage. Virtual tours of Vancouver, Toronto, and Quebec provide users with an opportunity to explore Canada’s diverse landscape and heritage. Indigenous communities have partnered with VR developers to showcase their culture and history, offering digital tours of important cultural sites that might otherwise be inaccessible.

8. Brazil: A New Frontier for Virtual Tourism in Latin America

In Brazil, VR tourism is rapidly gaining traction. Although the country faces some challenges in terms of infrastructure, its growing interest in digital tourism is making it a potential leader in VR tourism in Latin America. Virtual experiences of the Amazon rainforest, Rio de Janeiro’s beaches, and the historic city of Salvador are becoming more popular, offering users the opportunity to explore Brazil’s rich natural and cultural heritage in an entirely new way.

Top Countries Leading the Charge in VR Tourism

Virtual Reality (VR) tourism is changing the way we experience the world. Countries like the US, China, Japan, and South Korea are integrating immersive digital experiences into their tourism offerings, allowing travellers to virtually explore landmarks, historical sites, and natural wonders. Whether it’s cultural heritage or gaming tourism, VR provides a sustainable and inclusive way to experience global destinations. This technology is perfect for those looking to explore destinations remotely or plan their future trips with more informed decisions.

In conclusion, Virtual Reality (VR) is undeniably revolutionising global tourism by offering immersive and innovative experiences that were once unimaginable. As countries such as the United States, China, Japan, and South Korea continue to lead the way, VR tourism is providing travellers with unique opportunities to explore distant destinations and cultural heritage from the comfort of their own homes. This technology breaks down geographical barriers, making famous landmarks like the Great Wall of China, the Grand Canyon, and Kyoto’s temples accessible to anyone, anywhere.

Not only does VR tourism enhance the travel experience, but it also plays a crucial role in cultural preservation, allowing people to visit fragile sites that might otherwise be inaccessible due to environmental concerns or over-tourism. As we move into the future, VR tourism is set to become an essential part of the travel landscape, providing sustainable, inclusive, and interactive ways to explore the world.

For travellers, this means more than just virtual sightseeing; it means the possibility of exploring new cultures, learning about historical landmarks, and planning real trips with a clearer understanding of the destinations they wish to visit. In short, VR tourism is changing the way we experience travel, making it more accessible, immersive, and exciting.