Uniting loyalty and luxury Brilliant By Langham sets a new standard

Thursday, February 29, 2024

Langham Hospitality Group (LHG) is delighted to introduce Brilliant by Langham, a loyalty and experiential platform meticulously crafted to cater to the ever-evolving needs of our esteemed guests.

Brilliant seamlessly integrates an exclusive benefits program with personalized offerings tailored to individual preferences, all while upholding our unwavering dedication to service excellence. Designed to enhance guest experiences, Brilliant promises more enriching, tailored, and captivating journeys across 30 participating hotels spanning LHG’s esteemed brands—The Langham Hotels & Resorts, Cordis Hotels & Resorts, Eaton, and Ying’nFlo, with Toronto’s Chelsea Hotel also joining the fold.

Membership to Brilliant is complimentary, granting access to exclusive room rates, discounts at over 100 restaurants, and the accumulation of status and award points for stays and amenities usage. These points determine members’ tier levels, offering a pathway to redeem a wide array of accommodation, dining, and soon-to-come wellness rewards.

Going beyond conventional perks, Brilliant introduces personalized experiential offerings, ranging from bespoke culinary experiences and cultural immersions to rejuvenating wellness retreats. Some examples include:

• Exclusive cooking sessions and dinners with renowned chefs.
• Insider access to dance and musical performances.
• Guided nature walks with mindfulness sessions.
• Off-the-beaten-path tours led by local experts.
• Hands-on crafting workshops with skilled artisans.
• Themed tea gatherings in scenic locales.

*Actual offerings will be tailored based on the preferences expressed by Brilliant members, ensuring each experience is uniquely tailored to their desires.

“Brilliant by Langham empowers us to meet the growing demand for more rewarding, personalised and captivating hospitality encounters, LHG chief executive officer Bob van den Oord said. “By creating a system that enables us to offer guests immediate benefits, learn more about their preferences, compensate them for repeat business and craft bespoke experiential offerings for them, we have significantly enhanced our ability to build great memories.”

Brilliant is set to launch on February 29th, becoming LHG’s exclusive loyalty program moving forward. It will supersede the group’s current loyalty initiatives, namely Langham Supper Club and 1865 Privilege by Langham, both of which will conclude operations on February 28th. Members of these closing programs will be rewarded for their past loyalty by receiving an invitation to join Brilliant at elevated starting membership tiers.

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