UNWTO secretary general sets out new agenda

Published on : Tuesday, May 29, 2018

UNWTO_Zurab-PololikashviliThe108th meeting of the executive council of the World Tourism Organisation was held in the city of San Sebastian , Spain.



The secretary general Zurab Pololikashvili during the meeting obtained the support of this key governing body to priorities the set up work of the organisation for the coming years.


The council supported the new structure of the UNWTO, its renewed institutional image and the designated management team for the implementation of the agreed programme of work.



For a period 2018-2019 UNWTO will be focusing on the five pillars-innovation, the digital transformation; investments and entrepreneurship; education and employment; safe, secure and seamless travel; and social, cultural and environmental sustainability under Pololikashvili.



The organization is paying special attention to bring in innovation and digitalisation to cater to new tourism challenges and trends.



There will be creation of new jobs and business opportunities, influx of investment in tourism. There will be enhanced competitiveness and sustainability in the sector.



The organsiation’s new leadership structure was also provided so as to increase the efficiency in meeting UNWTO’s goals further adding value to its members, increasing membership and tourism sector as a whole.



Pololikashvili stated during the opening ceremony that it was a significant time of renewal in their organization. The key is to listen to the opinions and needs of all the members and partners.

The next session of the UNWTO executive council will be held in Bahrain , Azerbaijan and Russia.

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