Wednesday, December 13, 2023
The UNWTO Gastronomy Tourism Product Development Project in Ubud was initiated in collaboration with the Ministry of Tourism and Creative Economy. Its primary objective is to promote gastronomy tourism as a cornerstone of cultural and culinary heritage while stimulating the local economy, generating employment opportunities, and fostering sustainable and inclusive development. This project, which commenced in 2018 but was temporarily halted due to the pandemic, resumed at the beginning of this year. It was structured into three distinct phases:
Phase 1: Analysis and Assessment
During this phase, an inventory and evaluation of gastronomic resources were conducted, alongside an analysis of demand indicators, a market study, an examination of online positioning, and an exploration of influencers in the field of gastronomy tourism.
Phase 2: Technical Blueprint
In this phase, the groundwork for the development of the Gastronomy Tourism experience in Ubud was established. This included the formation of governance structures, communication strategies, and positioning models.
Phase 3: Business Plan Development
The final phase involved the creation of key indicators to measure the project’s impact and outcomes. It also encompassed the design and format of gastronomy experiences, the development of a business model, and the formulation of a communication plan targeting key source markets.
To mark the project’s completion, the Ministry of Tourism and Creative Economy will organize a workshop for local stakeholders from both the public and private sectors in Ubud. This workshop will bring together participants from regional and local Destination Management Organizations, as well as representatives from gastronomy-related businesses and academia. The primary focus will be on establishing an action plan and charting the path forward to transform Ubud into a global hub for sustainable and authentic community-based gastronomic experiences. Additionally, discussions will center on future steps, including the establishment of a Gastronomy Tourism Club to support a structured governance model.
Saturday, April 27, 2024
Saturday, April 27, 2024
