USA, Brazil, & Europe Set to Flood Peru After Historic World Travel Awards 2025 Wins – What Airlines & Hotels Like LATAM and Marriott Are Doing to Prepare!

Published on December 17, 2025

USA, Brazil, & Europe Set to Flood Peru After Historic World Travel Awards 2025 Wins – What Airlines & Hotels Like LATAM and Marriott Are Doing to Prepare! Following its remarkable triumph at the World Travel Awards 2025, where Peru secured five prestigious titles, the country is poised to experience an unprecedented surge in tourism. Recognized for its exceptional cultural richness, world-class cuisine, and iconic attractions like Machu Picchu, Peru has captured the attention of travelers worldwide. As interest grows, especially from key markets like the USA, Brazil, and Europe, major airlines such as LATAM and American Airlines are expanding their services, while leading hotel chains like Marriott are enhancing their offerings to accommodate the influx of tourists. With this surge on the horizon, Peru’s tourism industry is preparing for a transformative period that promises to redefine travel experiences in the region.

USA, Brazil, & Europe Set to Flood Peru After Historic World Travel Awards 2025 Wins – What Airlines & Hotels Like LATAM and Marriott Are Doing to Prepare!

Peru is on the verge of experiencing a tourism boom, thanks to its triumphant performance at the World Travel Awards 2025. With five major accolades under its belt, including titles like Best Culinary Destination, Best Cultural Destination, and Best World Tourist Attraction (for Machu Picchu), Peru has secured its position as one of the top global destinations. As travelers from the USA, Brazil, and Europe flock to the country to experience its unparalleled culture, rich history, and world-class gastronomy, airlines and hospitality sectors are gearing up to handle the influx. Here’s how Peru’s tourism industry is responding, and what travelers can expect when they visit.

The Global Surge: Why USA, Brazil, and Europe Are Heading to Peru

Following Peru’s incredible achievement at the 2025 World Travel Awards, the country’s tourism profile has been elevated to new heights. As one of the world’s top destinations, Peru is seeing increased interest from key international markets, especially the USA, Brazil, and Europe. The country’s rich cultural heritage, diverse landscapes, and world-renowned gastronomy make it a dream destination for travelers from these regions.

From the USA, Peru’s proximity and strong cultural ties make it a popular choice for tourists seeking an adventure or cultural immersion. Visitors from Brazil are drawn to Peru’s shared Latin American heritage, while Europeans, especially those from the UK, Spain, and Germany, have long been attracted to Peru’s history, natural beauty, and cuisine. This combination of factors means that major airlines and hospitality chains are preparing for a surge of travelers.

What Airlines Like LATAM and Hotels Like Marriott Are Doing to Prepare for the Surge

With the surge in international arrivals, airlines such as LATAM, American Airlines, and Avianca are expanding their services to Peru. LATAM, the leading carrier in South America, has been increasing its flight frequency between major US cities like Miami, New York, and Los Angeles to Lima, ensuring that more travelers can easily access Peru. Additionally, LATAM has been working closely with the Peruvian government to ensure that tourism infrastructure meets the growing demand.

American Airlines, which already operates multiple direct flights to Peru from major cities like Dallas and Miami, is also seeing strong bookings in the wake of the World Travel Awards. As a result, the airline has been focusing on increasing its capacity on these routes, with additional seasonal flights to meet peak demand.

Hotels and hospitality giants like Marriott and Hyatt are also preparing for the influx of international tourists. In Lima, Marriott International has expanded its presence, with several new hotels, including the JW Marriott and Courtyard by Marriott, offering luxury accommodations for travelers. These hotels are catering to high-end tourists seeking comfort and premium services while they explore Peru’s vibrant culture and history.

Furthermore, the Marriott Bonvoy loyalty program is enticing travelers to book their stays in Peru, offering exclusive perks and discounts for members. This is part of Marriott’s broader strategy to attract international travelers who seek the perfect combination of luxury and local experiences.

Exploring Peru: The Key Attractions and Cultural Experiences

For tourists arriving in Peru, there’s no shortage of things to see and do. One of the top attractions is undoubtedly Machu Picchu, which continues to be a bucket-list destination for travelers worldwide. In 2025, Machu Picchu won the title of Best World Tourist Attraction, solidifying its status as one of the world’s most iconic landmarks. Whether you’re trekking the Inca Trail or taking a scenic train ride to the site, the experience is sure to be unforgettable.

Another must-visit destination in Peru is Lima, the capital, which was named the Best Heritage City at the World Travel Awards. Lima’s rich colonial history, combined with its modern vibe, makes it a fascinating city to explore. Visitors can wander through the historic center, visit the San Francisco Convent and its catacombs, and admire the Cathedral of Lima, all while enjoying the city’s renowned gastronomy scene.

Speaking of food, Peru’s cuisine is a major draw for foodies worldwide. Recognized as the Best Culinary Destination in the World 2025, Peru offers a diverse culinary experience that blends traditional ingredients from the Andes, Amazon, and coastal regions. From the famous ceviche to pisco sours and delicious street food, travelers are in for a treat.

How Airlines Are Enhancing Travel to Peru

As tourism to Peru continues to rise, airlines are expanding their services to accommodate the growing demand. LATAM Airlines, the largest carrier in South America, has been a key player in connecting Peru to the world. The airline operates several direct flights from the United States, including routes from New York, Miami, and Los Angeles to Lima. This ensures that travelers from the USA have easy access to Peru, making it more convenient than ever to visit.

In addition to LATAM, American Airlines and Avianca have also ramped up their services to Peru. American Airlines offers direct flights from cities such as Dallas and Miami, while Avianca, Colombia’s flagship airline, connects Peru with other Latin American countries and beyond. With multiple daily flights from major cities, travelers can now enjoy greater flexibility when planning their trips to Peru.

For those flying from Europe, Iberia and Air Europa are among the primary European airlines operating flights to Peru. Both carriers offer direct flights from Madrid to Lima, making it easier for travelers from Spain and other European countries to visit Peru. These airlines are expected to increase their capacity in response to the growing demand for travel to the country.

In addition to these airlines, Air Canada and United Airlines are also seeing increased demand for flights to Peru. As more travelers from North America seek to explore Peru’s wonders, these airlines are providing direct routes to Lima, making it easier for tourists to travel from Canada and the United States.

Hotel Chains Responding to the Tourism Surge

As Peru’s tourism industry grows, hotel chains are racing to meet the increasing demand for accommodations. In Lima, Marriott International has expanded its portfolio with several new properties, ensuring that travelers have access to luxurious and comfortable accommodations. The JW Marriott Hotel Lima and the Courtyard by Marriott Lima Miraflores offer exceptional services and prime locations for tourists exploring the capital.

Alongside Marriott, Hyatt Hotels has also expanded its presence in Peru. The Hyatt Centric Montevideo in Lima is a favorite for travelers looking for modern amenities and a central location. This hotel is just one example of the increasing number of luxury properties designed to cater to high-end travelers who want to enjoy Peru’s cultural and gastronomic delights in comfort.

For those seeking more affordable options, the growth of budget hotels and hostels in Lima and Cusco has made it easier for travelers on a budget to explore Peru. Chains like Ibis and Selina have opened several locations across the country, offering budget-friendly accommodations without compromising on quality.

The Future of Peru’s Tourism Industry

The future of Peru’s tourism industry looks promising. With its impressive performance at the World Travel Awards and the increasing number of international tourists, the country is poised for continued growth in the coming years. Airlines, hotels, and local tour operators are working together to ensure that travelers have a seamless and enjoyable experience from the moment they arrive in Peru.

In the coming months, new airports will open to accommodate the growing number of visitors. The Chinchero International Airport in Cusco, for example, will handle millions of passengers annually, providing easier access to one of Peru’s top tourist destinations. This development will reduce travel time to Machu Picchu and open up more opportunities for visitors to explore the region.

Furthermore, the Peruvian government is taking steps to promote sustainable tourism. Efforts to preserve the environment, protect cultural heritage sites, and support local communities will ensure that tourism continues to thrive in a responsible and sustainable manner.

Travel Tips for Exploring Peru

1. Book Flights Early: With the surge in tourism, flight prices to Peru may rise during peak seasons. It’s advisable to book tickets well in advance, especially if you’re planning to visit during the busy summer months (December to March).
2. Be Prepared for Altitude: If you’re heading to destinations like Cusco or Machu Picchu, be aware of the high altitude. Drink plenty of water and take it easy for the first few days to acclimatize.
3. Pack for All Weather: Peru’s diverse landscapes mean that weather can vary significantly depending on where you are. Pack light clothing for the coast, warm layers for the Andes, and waterproof gear for the Amazon.
4. Try Local Cuisine: Don’t miss the chance to taste Peru’s famous dishes, especially ceviche (fresh seafood with lime and chili) and lomo saltado (stir-fried beef with rice and potatoes).
5. Respect Local Traditions: Peru is home to many indigenous cultures, and it’s important to show respect for local customs. When visiting sacred sites or indigenous communities, always follow local guidelines and be mindful of cultural practices.

USA, Brazil, & Europe are about to flood Peru after its stunning victory at the World Travel Awards 2025! Find out how airlines like LATAM and luxury hotels like Marriott are gearing up for the tourism boom of the decade!

Wrapping Up

With Peru’s victory at the World Travel Awards 2025, the country is set to become one of the top tourist destinations in the world. Airlines like LATAM and American Airlines, along with hotel chains such as Marriott and Hyatt, are already preparing for the influx of visitors. Whether you’re exploring the mystical Machu Picchu, indulging in world-class Peruvian cuisine, or immersing yourself in the vibrant culture of Lima, Peru promises a journey like no other. Now is the perfect time to plan your visit to this incredible destination.