USAID and Nepal Tourism Board launch International Tourism Campaign

Tuesday, April 2, 2024

The USAID and Nepal Tourism Board (NTB) jointly launched International Tourism Campaign in partnership with Steller, a renowned global travel-inspired storytelling platform, amidst a special function organized in the capital on Monday.

The collaborative effort between USAID and the Nepal Tourism Board aims to showcase Nepal’s rich history, cultural diversity, and abundant tourism opportunities to a global audience.

This campaign builds upon the success of the 2023 campaign which reached over 16.3 million travelers and achieved $15.8 million in earned media value.

In its second phase, the 2024 campaign will feature international content creators from Steller, who will capture the essence of Nepal through captivating videos and photos during their exploration of key destinations such as Kathmandu, Pokhara, Bardiya, and Illam.

With an expected reach of over 20 million viewers, this initiative aims to stimulate tourist arrivals and position Nepal as a premier tourist destination.

Speaking at the launch event, the US Ambassador to Nepal Dean Thompson emphasized Nepal’s vast potential as a top-tier travel destination, citing its diverse landscapes, rich biodiversity, and vibrant cultures.

Expressing USAID’s unwavering support for Nepal’s tourism sector, Ambassador Thompson underscored the pivotal role of tourism in advancing inclusive, sustainable economic growth.

Echoing this sentiment, Nandini Lahe Thapa, Officiating CEO from the NTB, highlighted Nepal’s remarkable tourism growth, with over 1 million international visitors in 2023.

The campaign, she noted, is poised to sustain this upward trajectory by showcasing Nepal’s year-round tourism offerings and positioning the country as a preferred destination for global travellers.

“The partnership between the NTB, USAID and Steller underscores a shared commitment to catalyze growth in Nepal’s dynamic tourism industry and attract investments that will further enhance the country’s tourism services and infrastructure,” said a press statement issued by the US Embassy in Kathmandu.

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