The Global Ascent of Phu Quoc: Vietnam’s Pearl Island Prepares for APEC 2027

Written By: Poulomi Sinha

Poulomi Sinha

I am a passionate travel writer and digital content creator dedicated to bringing the past vividly to life for modern explorers. I specialize in cultural tourism and historical storytelling, creating engaging, well-researched content that blends education with compelling narratives. My deep fascination with history and heritage preservation has led me to actively participate in heritage workshops, where I have gained hands-on experience in architectural conservation and community-led cultural initiatives. As a writer for a prominent online travel magazine, I transform destinations into immersive stories, uncovering the hidden histories behind ancient landmarks and heritage sites while inspiring readers to explore their rich cultural significance.

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July 7, 2026 11:16 AM

Image generated with Ai

The Phu Quoc Special Economic Zone has recorded an outstanding performance in the first half of 2026, opening an important chapter in the history of the island. With preparations accelerating for the prestigious APEC Leaders’ Week in 2027, the destination is swiftly being established as a premier global hub. A slew of major investments, as well as a commitment to service excellence, are shaping the island as a leading resort destination and ushering in a new era of growth for the region.

Unprecedented Growth Metrics

During the initial six months of 2026, a surge in visitor numbers was observed, with over 5.7 million arrivals being welcomed to the island—a 30.2% increase compared to the corresponding period in the previous year. International tourism, in particular, was revitalized, with arrivals exceeding 1.3 million. This represents a substantial 50.3% year-on-year rise, confirming that 65.7% of the annual target has already been achieved.

The financial impact of this growth is equally significant. Tourism revenue was recorded at 31.5 trillion VND (nearly 1.2 billion USD), reflecting a 46% increase. This revenue stream is responsible for more than 80% of the total earnings for the region, further solidifying the status of the tourism industry as the primary economic engine for the island. These figures are being interpreted as clear indicators that the island’s transition toward a high-end, globally recognized destination is being successfully executed.

Elevating the Visitor Experience

In an effort to refine the island’s brand and provide a superior visitor experience, the campaign titled “Every Phu Quoc resident is a tourism ambassador” has been introduced. By empowering the local community, it is intended that a culture of hospitality will be fostered across all levels of society. Furthermore, a specialized tourism rapid response team has been formed to provide immediate protection and assistance to holidaymakers.

Through the implementation of a rigorous tourism code of conduct, efforts are being made to eliminate unethical practices such as overcharging. By ensuring transparency and service quality, a more welcoming and civilized environment is being cultivated. It is expected that the reputation of the island will be further enhanced by these initiatives, thereby attracting a more discerning demographic of travelers.

Infrastructure and Digital Transformation

Significant investments are being directed toward the restoration of historical and cultural sites, which are being revitalized to showcase the unique heritage of the Pearl Island. Simultaneously, an aggressive strategy for green and digital transformation has been prioritized. It is anticipated that the integration of advanced digital tools will not only improve the convenience of travel but also modernize the management of public services.

Parallel to this, the infrastructure is being upgraded to meet the rigorous demands of international standards. It is believed that these improvements will enhance the island’s organizational capacity for hosting major events, such as the upcoming APEC 2027. By digitizing services and focusing on sustainable infrastructure, the foundation is being laid for a future-proofed destination that can seamlessly host world leaders and global travelers alike.

Strategic Objectives and Future Targets

To ensure that the 2026 target of welcoming over 9 million visitors—including a minimum of 2 million international tourists—is achieved, a multifaceted approach has been adopted. A strategy for the diversification of tourism products is being implemented, with an emphasis on high-quality offerings. Substantial resources are being allocated to human resource development, where intensive foreign-language training is being provided to service staff to bridge communication gaps with international guests.

Safety protocols are also being tightened, particularly regarding the operation of speedboats, yachts, and other marine tourism activities. By mandating stricter safety management, a secure experience for all visitors is being prioritized, which is considered essential for maintaining the integrity of the island’s growing maritime tourism sector.

Comprehensive Preparations for APEC 2027

Extensive planning is in progress to make sure the island will be fully ready for the APEC 2027 delegations. 21 strategic projects worth an estimated 137.1 trillion VND are underway, apart from the infrastructure projects required by the national government. The projects aim to improve the physical and social environment of the island.

Relevant international agencies are working to raise the level of skill of the local workforce, particularly in the provision of high-end services. A “green label” certification system is also being introduced for hotels and resorts. The aim of this initiative is to motivate accommodation establishments to adopt sustainable practices, thus contributing to the bigger goal of creating a “green island”.

As the second half of 2026 begins, the commitment to those goals is strong. They are being viewed as essential steps in the efforts to fine-tune the island’s tourism ecosystem, standards of service and investment in sustainable development. It is anticipated that such momentum will be maintained, thus exceeding the annual targets and further cementing the island as one of the most attractive and professional resort destinations in the world.