V&A Dundee aims to attract global visitors

Wednesday, July 25, 2018

The director of V&A Dundee said that he wants the £80.1 million museum to attract visitors from around the world.

 
V&A Dundee director Philip Long said that there are 1.5 million people living within a 90-minute drive of the waterfront but he wants the Kengo Kuma-designed museum to attract visitors from all over the world.

 
Long described the museum as “a world-class asset in waiting” which will be a “worthwhile investment not just for Dundee, but for Scottish tourism in general.”

 
It is hoped that the V&A will fetch around 500,000 visitors to Dundee in its first month, with around 350,000 people a year after that.

 
Long said: “V&A Dundee definitely aims to tap into a sense of local pride, and that local audience will stem from it as a result, but we’ve also got pout eye on huge international markets too. We will also target specific interest groups such as designers, schools, universities and colleges and those interested in a career in design.”

 
Long added that he wishes to see Dundee complementing and competing with Edinburgh and Glasgow as a tourist destination.

 
He added: “It has perhaps not been an obvious place to visit in the past, but I’m confident that the V&A will give it the power to become one soon.”

 
The V&A will open to the public on September 15. A two-day festival will be held to mark the occasions. The 3D Festival will take place on September 14 and 15 will feature a concert in Slessor Gardens along with a host of free events.

 
Up to 20,000 people from Dundee, Scotland and around the world are expected to attend the free festival.

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