Vail Resorts unveils My Epic Gear membership for easy ski and snowboard rentals in 2024/25 season

Tuesday, March 19, 2024

Today, Vail Resorts introduced the sales of My Epic Gear memberships for the 2024/25 season at 12 premier North American mountain resorts, such as Vail Mountain, Whistler Blackcomb, and Park City Mountain. Designed for families, this innovative membership program revolutionizes gear ownership and rental, offering greater variety, reduced costs, and seamless convenience.

My Epic Gear memberships grant access to a collection of over 60 top-tier ski and snowboard models, with the option of complimentary in-resort delivery or daily slopeside pick-up and drop-off. Through the My Epic app, members have the entirety of their membership experience at their fingertips, from selecting gear to receiving personalized recommendations and convenient delivery services. Limited memberships are available for the 2024/25 winter season, allocated on a first-come, first-served basis.

“Having the right gear is essential to the experience of every skier and rider, however, the traditional model of gear ownership and gear rental has not changed in decades,” said Vail Resorts CEO Kirsten Lynch. “My Epic Gear reimagines gear ownership and gear rental, providing more choice, lower cost and no hassle. Travelers no longer have to haul their equipment cross-country; frequent skiers and riders can try the latest gear and get different gear for different conditions; and for kids, their gear grows with them.”

Experience the ultimate convenience and performance on the slopes with My Epic Gear membership. Here’s what you get:

1. Access to over 60 top-of-the-line ski and snowboard models from 13 leading brands like Salomon, Burton, and Rossignol for the 2024/25 season.
2. Swap out your gear daily, including options like powder skis, and receive personalized recommendations tailored to your skill level, prevailing conditions, and the latest equipment trends.
3. Secure your favorite ski or snowboard model for the entire season with a 7-day advance reservation, ensuring availability whenever you hit the slopes, all season long, with the added benefit of full tuning.
4. Enjoy boots featuring customized insoles and the latest BOA performance fit system, or bring your own boots for a perfect fit.
5. Opt for hassle-free in-resort delivery or convenient daily slopeside pick-up and drop-off, minimizing time spent lugging gear and maximizing time on the mountain.
6. Seamlessly manage your entire gear experience through the My Epic app, from selecting equipment to boot fitting to delivery.
7. Save on costs compared to owning or renting premium gear.

My Epic Gear memberships cater to guests of all ages, starting from 3 years old, across 12 premier North American mountain resorts for the 2024/25 winter season, including Vail Mountain, Whistler Blackcomb, Park City Mountain, and more.

Recognized for its groundbreaking innovation, Vail Resorts has been honored by Fast Company as one of the World’s Most Innovative Companies of 2024, specifically for the groundbreaking launch of the My Epic Gear membership program. This prestigious accolade underscores the company’s commitment to reshaping the industry landscape and enriching the skiing and snowboarding experience for enthusiasts worldwide.

Membership Details:

• Pricing: Adult and child memberships are priced at $50 for the 2024/25 season, granting access to daily use at $55 for adults (13 and up) and $45 for children (3 through 12). Members have the option to bring their own boots, saving $10 per day for adults and $5 per day for children after a quick visual inspection. Moreover, members have the option to include a helmet for an additional $10 per day.
• Membership Process: Join by purchasing a membership via the My Epic app or website, and set up your member profile for a personalized experience. Memberships are restricted and offered on a first-come, first-served basis.
• Gear Brands: My Epic Gear unlocks a wide array of ski and snowboard models from renowned brands such as Atomic, Salomon, Burton Snowboards, and more.

Join the My Epic Gear community today for unparalleled convenience and performance on the slopes, and elevate your winter adventure to new heights.

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