Vavo Digital uses influencer marketing to lure Indian tourists to Utah

 Friday, January 27, 2023 


In order to execute online influencer campaigns for promotion of the state of Utah, USA as a perfect holiday destination for the Indian audience, Vavo Digital has partnered with AVIAREPS Aviation Tourism & Travel Marketing. Vavo Digital is a leading influencer marketing agency.

The main objective of this campaign is to bring to light the tourist destinations in Utah. The campaign strives to raise awareness and educate the Indian masses about the State of Utah as an ideal vacation spot to be added to one’s travel bucket list when choosing a holiday destination in the USA.

Vavo Digital facilitated two key travel influencers of India, Aakash Malhotra and Larissa D’sa, who traveled and explored the diverse and magnificent landscapes of Utah and showcased the same through a series of aesthetic and credible deliverables on Instagram like Reels, Image Posts, Stories, and a full-length YouTube video. These influencers experienced incredible activities like trekking in the iconic Narrows of Zion National Park, road-tripping across some of Utah’s breathtaking scenic byways, snowboarding, etc.

Abdul Shaikh, Senior Brand Strategist, Vavo Digital said, “Since influencer marketing is at an all-time high, every industry has been exploring its potential. A single online post by a well-recognized influencer can boost the tourism of a destination phenomenally. We believe a digital word of mouth is key in current times. Due to the exceptional influencer selection that perfectly resonated with the brand’s views and audience along with the content curated by our influencers, the Indian audience will be driven to consider Utah as an apt holiday destination. We are glad to partner with AVIAREPS India, for this exciting campaign and look forward to carrying out many more like this.

This association seeks to build trust amongst travelers as the influencers act as ambassadors, thus creating a sustainable buzz about the state.

Zach Fyne, Global Markets Specialist, Visit Utah said, “It is important for the Indian consumer to see people from their country who both speak their language and share the same background to better understand how to go about exploring a new destination like Utah. Hosting leading content creators and influential travel vloggers, across a 7-day winter journey through southwestern Utah was an opportunity to showcase our gorgeous destination through their perspectives. The rich storytelling and passion that Vavo Digital’s influencers have for Utah unfold across their social media posts. We are confident, the Indian market will be delighted by these experiences and stories and will be motivated to continue exploring more of our state.”

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