Vietnam emerges as second largest tourists’ source for Cambodia

Wednesday, January 31, 2024

In 2023, Vietnam emerged as Cambodia’s second-largest source of tourists, marking a significant shift in Southeast Asia’s travel dynamics. The influx of 1.01 million Vietnamese tourists into Cambodia last year reflects a growing trend in regional travel and underscores the deepening ties between these neighboring countries.

Thailand led the pack with 1.82 million tourists, reinforcing its position as a significant feeder market for Cambodia’s tourism industry, as reported by Cambodia’s Ministry of Tourism. China, Laos, and the United States followed, contributing to the diverse array of international visitors to Cambodia.

This surge in tourist numbers represents a remarkable recovery for Cambodia’s tourism sector, which welcomed a total of 5.45 million foreign visitors in 2023, a staggering 139.5% increase compared to the previous year. This recovery is a testament to the country’s enduring appeal as a travel destination and its successful efforts to bounce back from the global travel disruptions caused by the COVID-19 pandemic.

The interconnectedness of regional tourism is evident in the travel patterns observed. According to Chhay Sivlin, President of the Cambodia Association of Travel Agents, half of the foreign tourists visiting Cambodia had included the country as part of a broader itinerary that also encompassed Thailand and Vietnam. This highlights the growing trend of multi-country tours within Southeast Asia, benefiting all countries involved by promoting longer stays and increased spending.

Vietnamese airlines have been quick to capitalize on this growing market. The budget airline Vietjet, for example, recently launched a new route linking Hanoi with Siem Reap, one of Cambodia’s most iconic destinations, home to the famed Angkor Wat temple complex. This expansion of air connectivity reflects the increasing importance of the Vietnamese market to Cambodia’s tourism industry.

Simultaneously, Cambodia has become an increasingly popular destination for Vietnamese tourists. In 2023, Cambodia was the second fastest-growing market for Vietnam’s inbound tourism, registering a 176% increase from pre-Covid levels in 2019, trailing only behind India, which saw a 231% increase. This growth highlights the mutual benefits of cross-border tourism between these neighboring countries.

This upward trend in regional travel, with Vietnam and Cambodia at the forefront, indicates a robust recovery and a bright future for tourism in Southeast Asia. It demonstrates the resilience of the travel sector and the enduring appeal of the region’s cultural and natural attractions. With improved air connectivity and a shared commitment to promoting travel within the region, Vietnam and Cambodia are well-positioned to continue thriving as prime tourist destinations.

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