Virginia Joins Tennessee, Pennsylvania, Colorado, North Carolina, Indiana and Others to Supercharge Tourism Growth as US Government Restores Eighty Percent Funding Cut to Brand USA Ahead of 2026: Everything You Need to Know

Published on November 27, 2025

As the US government restores 80% of the funding cut to Brand USA ahead of the 2026 World Cup, Virginia, Tennessee, Pennsylvania, Colorado, North Carolina, and Indiana are set to supercharge tourism growth. Here’s everything you need to know. With Brand USA regaining the majority of its previously reduced budget, these states now have renewed access to critical international marketing resources that will help them elevate their global visibility just as the world’s attention turns toward the United States for one of the biggest sporting events in history. This restored funding arrives at a pivotal moment, enabling each state to amplify its unique attractions—from Virginia’s historic landscapes to Tennessee’s music heritage, Pennsylvania’s cultural icons, Colorado’s outdoor adventures, North Carolina’s scenic beauty, and Indiana’s diverse destinations. As a result, these states are better positioned to compete for international travelers, drive tourism-powered economic growth, and maximize the unprecedented opportunities created by the 2026 World Cup.

Virginia: Expanding Its Global Reach Through Strategic Marketing

Virginia, known for its rich history, scenic landscapes, and vibrant cities like Richmond and Virginia Beach, is set to benefit from the restoration of Brand USA’s funding. With major global events like the 2026 World Cup, Virginia now has an opportunity to enhance its international marketing efforts. This increased visibility will help the state attract more international tourists eager to explore its historical landmarks, outdoor activities, and coastal beauty. The restoration of Brand USA funding ensures that Virginia can compete globally, driving economic growth and benefiting local tourism-related businesses.

Pennsylvania: Showcasing History and Culture to the World

Pennsylvania, home to iconic landmarks such as Independence Hall, the Liberty Bell, and the vibrant city of Philadelphia, stands to benefit greatly from Brand USA’s restored funding. With events like the World Cup on the horizon, Pennsylvania can now strengthen its marketing strategies to boost international tourism. This will help draw visitors from around the world to explore the state’s unique blend of history, culture, and natural beauty. The renewed funding will provide Pennsylvania with the resources it needs to showcase its offerings, driving tourism and boosting the state’s economy.

Colorado: Captivating Global Audiences with Its Natural Wonders

Colorado, renowned for its stunning Rocky Mountains, ski resorts, and vibrant cities like Denver, is poised to take advantage of Brand USA’s restored funding. As international travel demand increases, Colorado’s outdoor adventures and natural beauty can now be marketed more effectively to global travelers. With events like the World Cup attracting international visitors to the U.S., Colorado’s tourism sector is expected to see significant growth, supporting local businesses and the outdoor recreation industry, while ensuring the state remains a competitive destination for international tourists.

North Carolina: Enhancing Global Visibility for Its Scenic Beauty

North Carolina, with its picturesque beaches, mountain ranges, and cities like Charlotte and Raleigh, stands to benefit from the restoration of Brand USA’s funding. As global tourism continues to rise, North Carolina can leverage this funding to attract international visitors, showcasing its diverse natural landscapes and rich cultural heritage. Major events such as the 2026 World Cup will provide the perfect opportunity for North Carolina to increase its visibility, attracting more international tourists, boosting local economies, and supporting the state’s tourism industry.

Tennessee: Amplifying Its Appeal with Enhanced Global Marketing

Tennessee, known for its rich musical heritage in cities like Nashville and Memphis, as well as its stunning natural landscapes, will benefit from the restoration of Brand USA’s funding. As international tourism grows, Tennessee can now invest in marketing efforts to increase its global reach. With major events like the World Cup drawing attention to the U.S., Tennessee can use this opportunity to attract more international visitors eager to explore its music, history, and outdoor adventures. This increased visibility will contribute to the state’s tourism growth, benefiting local businesses and enhancing Tennessee’s position as a global travel destination.

Indiana: Capturing the Attention of Global Travelers

Indiana, known for its diverse attractions like the Indianapolis Motor Speedway, charming small towns, and natural parks, will greatly benefit from the restoration of Brand USA’s funding. With international tourism on the rise and major events like the World Cup and Summer Olympics on the horizon, Indiana can now strengthen its marketing strategies to boost global visibility. This will help the state attract international visitors looking to explore its unique offerings, while also driving economic growth and supporting local tourism-related industries.

Conclusion

The US government’s restoration of 80% of Brand USA’s funding ahead of the 2026 World Cup will drive significant tourism growth in states like Virginia, Tennessee, Pennsylvania, Colorado, North Carolina, and Indiana. This funding allows these states to boost their international marketing efforts, attracting more global visitors. With major events on the horizon, these states are now well-positioned to enhance their global appeal, supporting local economies and ensuring the U.S. remains a competitive destination for tourists worldwide. The funding restoration marks a critical step toward long-term tourism success.