Thursday, March 21, 2024
The recent conclusion of the 2024 Visit NC Tourism Conference in Greenville has left attendees buzzing with excitement over the quality of speakers, educational sessions, and hospitality events. With a turnout of nearly 520 participants, the event provided a platform for insightful discussions, networking opportunities, and the introduction of new faces to this annual gathering. Visit NC expresses its heartfelt gratitude to all contributors who played a pivotal role in ensuring the resounding success of the conference, including the dedicated attendees from across the state and the indispensable sponsors who made the event possible. Special recognition is extended to the Greenville-Pitt County CVB and the Greenville Convention Center for their efforts in guaranteeing a memorable experience for every attendee in Greenville.
The conference kicked off on Sunday with an opening reception, setting the stage for attendees to mingle and connect during a vibrant downtown block party. Monday saw the convergence of tourism, business, and government leaders for illuminating keynotes and informative sessions, followed by additional engagements on Tuesday morning. Secretary of Commerce Machelle Sanders delivered an address emphasizing tourism’s role in economic development. Before the Awards Lunch on Monday, Governor Roy Cooper underscored the significance of tourism to the state, highlighting various achievements. The concluding lunch on Wednesday provided a glimpse into next year’s Visit NC Tourism Conference slated for Hickory.
An exciting highlight of the event was the unveiling of Visit NC’s 2024-’25 partner co-op marketing program, boasting a plethora of print, digital, and social media opportunities, as well as innovative pricing structures and partnerships.
Monday’s agenda featured two Media Marketplace sessions orchestrated by Visit NC’s PR team. Representatives from approximately 60 destinations, attractions, accommodations, and organizations seized the opportunity to pitch news and story ideas to 17 travel writers, editors, and producers from key in-state outlets, as well as regional, national, and Canadian publications. Additionally, Visit NC’s Veda Gilbert and DCI’s Anna Rossetto collaborated with Visit Greenville on an immersive itinerary spotlighting Greenville’s culinary scene, downtown ambiance, and outdoor adventures. The familiarization tour extended with the Washington TDA and Visit Edenton hosting select writers for overnight stays in their respective destinations.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
