VisitBritain appoints new leaders to deliver the best in future

Friday, January 13, 2023

Visit Britain appoints new leaders to do the best in shaping to deliver the strategy and build for the future in travel and tourism industry.

Robin Johnson has been appointed Global Marketing Director to lead and deliver innovative marketing campaigns, build on Visit Britain’s relationship with GREAT and industry collaboration.

Gavin Landry has been appointed International Director, overseeing all international operations. He will lead overseas network to build partnerships and relationships with local trade to ensure Britain is sold, with the media to deliver high value coverage for Britain, and with the FCDO to ensure tourism is central to broader Government messaging.

Visit Britain is currently advertising for two new roles – a new Partnerships Director and a Transformation Director on a two-year contract. The new Partnerships Director will focus on building partnerships to amplify our activity across all areas. Their remit will include research and data to ensure we are delivering timely actionable insights that industry values, as well as Business Events, industry communications and events.

The new Transformation Director will deliver “Building our Future” programme to build digital and data capabilities and new ways of working.

Saul Batzofin has also accepted the interim Transformation Director role.  Visit Britain is interviewing for the interim Partnership Director role and hope to have an appointment to announce next week.

These directors will join senior team led by Patricia Yates, CEO- namely Andrew Stokes, our England and Commercial Director, our HR and Professional Services Director, Debra Lang, and our Finance, PMO and Procurement Director, Serena Jacobs. These changes do mean that they are saying goodbye to some colleagues, Tricia Warwick and Clare Mullin, and they would like to thank them for all that they have delivered and wish them well for the future.

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