Washington And Florida Joins Texas, Pennsylvania, Missouri, California And More To Experience Tourism Boom As Brand USA Launches “America The Beautiful Game” Platform For 2026 FIFA World Cup Visitors: New Updates You Need To Know

Published on December 10, 2025

Washington and Florida joins with Texas, Pennsylvania, Missouri, California, and other key states, are set to experience a significant tourism boom as Brand USA unveils its new digital platform, “America the Beautiful Game.” The initiative, launched ahead of the 2026 FIFA World Cup, aims to turn the influx of soccer fans into long-term U.S. travelers by offering personalized travel itineraries that connect World Cup venues with must-see attractions across the country. With the 2026 World Cup marking the first time the U.S. will host the majority of the tournament’s matches, Brand USA’s platform seeks to extend visitors’ stays and enrich their experience by seamlessly blending the excitement of the game with the nation’s diverse cultural, historical, and natural landmarks.

The upcoming 2026 FIFA World Cup is poised to bring an unparalleled level of excitement and economic impact to the United States, as it welcomes global fans to 16 host cities across the country. Recognizing this golden opportunity, Brand USA, the nation’s destination marketing organization, has rolled out a groundbreaking initiative—“America the Beautiful Game”. This new, user-friendly digital platform is designed not only to provide essential travel information but also to encourage visitors to extend their stays and explore the diverse attractions that the United States has to offer. The platform aims to convert short-term World Cup tourists into long-term travelers, capitalizing on the influx of football fans and their enthusiasm for exploring the country’s rich culture, landscapes, and iconic sites.

The Power of the 2026 FIFA World Cup

Set to kick off in June 2026, the 2026 FIFA World Cup will be a monumental event, marking the first time that three countries—the United States, Mexico, and Canada—will co-host the tournament. With 48 teams, the largest-ever World Cup in history will span across several major cities in North America, with 11 host cities in the U.S., and 3 cities each in Mexico and Canada. This presents an incredible chance for these countries to showcase their culture and hospitality to a global audience.

As the host country for the largest number of games, the United States is particularly well-positioned to leverage the spotlight for economic, cultural, and tourism benefits. With soccer fans arriving from all corners of the globe, the U.S. expects a surge in inbound travel, with fans eager to explore beyond the football fields and stadiums.

The “America the Beautiful Game” Platform: A Strategic Move

To capitalize on this opportunity, Brand USA’s “America the Beautiful Game” platform was designed with one primary goal in mind: to extend the stay of World Cup visitors and transform their experience from a brief football pilgrimage into an unforgettable U.S. travel adventure. The hub, available now at AmericaTheBeautiful.com/Football, serves as both an information resource and a commercial tool, helping visitors connect match locations with a wide variety of regional experiences across the country.

The platform’s appeal lies in its simplicity and thoroughness. It features over 250 recommended activities throughout the U.S., with a special focus on the 50 attractions in and around the World Cup host venues. This allows tourists to plan trips that align with match schedules while discovering the cultural, natural, and culinary gems of the areas they visit.

The ultimate aim is clear: to encourage visitors to see the U.S. as more than just a tournament destination but as a place where unique and diverse experiences await at every turn. By offering insightful road trip itineraries, guided by AI-powered tools, Brand USA is making it easier than ever for soccer fans to combine their love of the game with the ultimate American adventure.

Connecting Soccer to Regional Culture: Road Trip Itineraries

The road trip feature on the platform stands out as a key component in promoting the vast cultural diversity of the U.S. These AI-powered itineraries connect match-day locations like Atlanta, Dallas, Los Angeles, and others with a wider network of regional destinations. For example, a fan attending the game in Atlanta, Georgia, could also enjoy a scenic drive through neighboring states like South Carolina or Tennessee, exploring everything from historic towns to nature reserves.

This interconnectedness offers soccer fans an opportunity to engage in activities beyond the stadiums, including stadium tours at iconic venues such as Mercedes-Benz Stadium in Atlanta and MetLife Stadium in New York/New Jersey. Fans could also enjoy cultural experiences, from visiting local museums to sampling unique cuisines, like Pecan Lodge BBQ in Dallas—a must-try for any fan looking to immerse themselves in the regional flavors.

This focus on both sports and culture positions Brand USA’s initiative as one of the most innovative tourism programs tied to a major sporting event in recent years.

Highlighting Major U.S. Cities: The Role of Washington, Florida, Texas, and More

Let’s break down some of the key regions and states that will benefit from this platform and the FIFA World Cup boost:

Washington and Florida

The states of Washington and Florida will play a major role in welcoming World Cup tourists. Seattle, Washington, will be hosting games in its iconic Lumen Field. Known for its rich music scene, beautiful landscapes, and thriving culinary culture, Seattle is an ideal starting point for road trips into nearby Oregon or up to the Canadian border.

Similarly, Florida, with its Miami and Orlando venues, offers a sun-soaked experience filled with a mix of theme parks, beaches, and vibrant nightlife. As soccer fans flock to the Sunshine State, they’ll be able to explore everything from the Everglades to Key West, rounding out their trip with quintessential American experiences.

Texas

Texas will also be a significant host state, with Dallas serving as the center of attention. With nine fixtures, including a semi-final, Dallas is strategically positioned to be one of the busiest cities during the World Cup. Beyond the games, fans will find world-class shopping, exceptional BBQ, and vibrant cultural districts to explore. Nearby attractions such as the Fort Worth Stockyards and Texas Hill Country will give soccer fans a taste of the state’s larger-than-life culture and landscapes.

California

California, with its sunny beaches and iconic cities, will host multiple games in Los Angeles and San Francisco. Fans traveling to L.A. will not only witness soccer at the SoFi Stadium but also have the chance to tour Hollywood, take a walk along Venice Beach, or enjoy the city’s celebrated food scene. San Francisco, with its rich history, including landmarks like Alcatraz Island and the Golden Gate Bridge, will offer fans a blend of historical and modern attractions. Together, these two cities provide a wide array of experiences, ensuring that soccer fans have the perfect mix of sports, culture, and relaxation.

Missouri and Pennsylvania

Missouri, home to Kansas City, offers a unique perspective on Midwestern culture with its BBQ and jazz heritage. It also has a strong tradition of professional sports and is sure to leave a lasting impression on World Cup visitors. Similarly, Philadelphia in Pennsylvania boasts a blend of American history and vibrant modern attractions. Fans attending matches at Lincoln Financial Field will be able to walk through the streets where American independence was born, as well as explore the city’s vibrant arts scene and diverse food culture.

Encouraging Long-Term Tourism

Brand USA’s initiative isn’t just about boosting tourism during the World Cup—it’s about encouraging long-term visits. The “America the Beautiful Game” platform seeks to convert those fleeting World Cup experiences into lasting memories, transforming first-time visitors into regular travelers. By promoting local attractions and offering road-trip itineraries, Brand USA is encouraging tourists to make the most of their time in the U.S., fostering repeat visits and supporting local economies across the nation.

Additionally, the platform highlights sustainable tourism by focusing on attractions that provide authentic experiences while also maintaining respect for the environment and local communities. This not only enriches the visitor experience but also ensures that the economic benefits of the tournament are felt far beyond the match day.

The 2026 FIFA World Cup presents a once-in-a-lifetime opportunity for the United States to showcase its sporting culture and diverse landscapes to a global audience. By launching the “America the Beautiful Game” platform, Brand USA is making sure that soccer fans from all over the world are not just visiting the U.S. for a few matches, but are staying longer to explore the heart and soul of the nation. From the bustling streets of New York to the sun-kissed beaches of Miami, the U.S. is ready to welcome the world with open arms, transforming this major sporting event into a tourism boom that will benefit the country for years to come.

Washington, Florida, Texas, Pennsylvania, Missouri, California, and beyond—these states are not just ready for the World Cup; they’re ready for the future of tourism. With Brand USA’s digital platform, soccer fans will have the ultimate guide to a U.S. adventure that combines the thrill of the game with the charm of the country’s vast and varied cultural landscape.

Washington and Florida joins with other major states, will witness a surge in tourism as Brand USA launches the “America the Beautiful Game” platform, designed to encourage World Cup visitors to explore the U.S. beyond the stadiums. This initiative leverages the global excitement of the 2026 FIFA World Cup to promote extended stays and showcase the nation’s diverse attractions.

This World Cup could be the catalyst for a tourism renaissance, drawing visitors from across the globe to experience the U.S. like never before. With Brand USA leading the charge, it’s clear that the game is just the beginning.