Why Radisson Hotel Group’s Radisson Blu and Radisson Collection Are Boldly Dominating the Luxury Hotel Industry in Europe, the Middle East, Africa, and Asia

Published on February 5, 2025

Radisson Hotel Group’s Radisson Blu and Radisson Collection are boldly dominating luxury hotels across Europe, the Middle East, Africa, and Asia with excellence.

Radisson Hotel Group achieved historic growth in 2024, surpassing previous records by adding nearly 40,000 keys to its global brand portfolio. This expansion solidified Radisson’s position as a key player in the hospitality industry, with Radisson Blu maintaining its leadership as the top upper-upscale hotel brand in Europe for the 13th consecutive year. Additionally, the Group emerged as the dominant force in the upscale resort segment across Europe, the Middle East, and Africa (EMEA).

Strategic Expansion Despite Market Challenges

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, reflected on the company’s outstanding year despite global geopolitical challenges in 2024:

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, comments: “Despite global geopolitical shifts in 2024, we had a successful year thanks to our relentless efforts to serve our two key customers: the guest and the owner. In 2025, we will continue creating more possibilities and opportunities for all our stakeholders through building on existing segments and partnerships as well as seeking new business avenues. We are grateful to our owners, partners, shareholders, and dedicated teams, whose trust and support enable our joint success.”

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This bold expansion strategy aligns with Radisson Hotel Group’s ongoing transformation plan, which focuses on portfolio diversification, strategic partnerships, and entry into new markets.

Radisson Collection: Expanding Luxury in Iconic Destinations

Since its launch in 2018, Radisson Collection has become one of the fastest-growing luxury hotel brands. In 2024, the brand expanded to nearly 70 hotels, establishing a strong presence in major cities worldwide.

Major Radisson Collection Openings and Signings in 2024

• Paris, France – Radisson Collection debuted in Paris with a property inside a heritage-protected Haussman building, just steps from the Louvre Museum and Le Marais.
• Madrid, Spain – The first Radisson Collection hotel in Madrid is set to open in the iconic Generali building on Alcala Street in the prestigious Canalejas area.
• Riyadh, Saudi Arabia – The brand expanded its footprint in Saudi Arabia with the third Radisson Collection property in the capital.
• Rome, Italy & Srinagar, India – Two flagship Radisson Collection properties opened, further cementing the brand’s luxury appeal in Europe and South Asia.

Radisson Blu: A Market Leader in Upper-Upscale Hospitality

Sustained Growth Across EMEA and APAC

Radisson Blu remained Europe’s leading upper-upscale hotel brand for the 13th consecutive year, with over 20 new additions in 2024. The brand also achieved significant momentum in Africa and Asia-Pacific (APAC):

• Casablanca, Morocco – A landmark opening in the city’s new financial district.
• Conakry, Guinea – The new hotel represents a major milestone in West Africa, expanding Radisson’s presence in the region.
• APAC Growth – The brand continued its strong expansion strategy across key Asian markets.

Radisson RED: Expanding into New Markets with a Bold Identity

Radisson RED, known for its vibrant, design-forward approach, entered several new destinations in 2024, including:

• Danang, Vietnam
• Berlin, Germany
• Auckland, New Zealand
• Vientiane, Laos
• Abuja, Nigeria

Radisson RED Highlights of 2024

• Ireland Debut – The brand launched Radisson RED Galway, located in Crown Square, near the city center.
• Thailand Expansion – The Radisson RED Phuket Patong Beach hotel, just 200 meters from Patong Beach, offers a RED radio station, enhancing the guest experience.

Radisson Individuals: Rapid Growth in APAC and EMEA

First introduced in 2020, Radisson Individuals has quickly become one of APAC’s fastest-growing hotel brands. In 2024 alone, 15 new hotels were added, including:

• Udaipur and South Delhi (Saket), India – Strengthening Radisson’s presence in India’s key tourism hubs.
• Oman, Sardinia, Turkey, France, and the UK – Expanding across EMEA’s most sought-after destinations.

UK Expansion: A Notable Highlight

Radisson Individuals expanded in the United Kingdom, with:

• A new property in Surrey
• A Bolton hotel attached to the home of Bolton Wanderers Football Club

Prize by Radisson: Rebranding and Expansion of the Midscale Lifestyle Brand

In late 2024, Radisson rebranded its midscale lifestyle brand, prizeotel, to Prize by Radisson. This shift marked a strategic move to position the brand for long-term global success.

New Openings in 2024 Under the Rebranded Name

• Gdansk, Poland
• Berlin, Germany

These openings reinforced Prize by Radisson’s commitment to offering stylish, affordable stays in dynamic urban centers.

Radisson Leads the Upscale Resort Market

With over 150 properties in operation and under development, Radisson Hotel Group is now the undisputed leader in the upscale resort segment.

Notable Resort Openings in 2024

• Mauritius – A new beachfront hotel joined Radisson’s existing properties on the island, offering guests a prime location on one of Mauritius’ most pristine beaches.

Looking Ahead: Radisson Hotel Group’s 2025 Vision

With 2024’s record-breaking expansion, Radisson Hotel Group is entering 2025 with a strong focus on strategic growth. The company aims to continue expanding in high-potential markets, reinforcing its commitment to providing the right brand and solutions for every destination.

As Radisson Hotel Group forges ahead, it remains dedicated to delivering world-class hospitality experiences, strengthening owner partnerships, and expanding its presence in key travel destinations worldwide.