World Cup Fans Will be Given an Unbelievable Opportunity the US Like Never Before – Brand USA Unveils Revolutionary Travel Platform!

Published on December 10, 2025

Ahead of the 2026 FIFA World Cup, Brand USA, the nation’s official destination marketing organization, has introduced a new digital platform designed to transform World Cup visitors into extended U.S. travelers. The initiative, called America the Beautiful Game, aims to capitalize on the immense tourism opportunity generated by the World Cup, which is set to kick off in June 2026. This new hub is designed to make it easier for football fans to explore the U.S. beyond the tournament, enhancing their experience and boosting the U.S. economy in the process.

A Strategic Move to Enhance the U.S. Tourism Experience

The America the Beautiful Game digital hub, now live at AmericaTheBeautiful.com/Football, serves as a commercial tool to maximize the economic benefits of hosting the world’s largest single-sport event. The platform was developed with the primary goal of converting the influx of World Cup visitors into long-term tourists, encouraging them to explore the U.S. in greater depth. The tournament, expected to attract millions of fans from across the globe, provides a unique marketing opportunity for Brand USA to showcase the country’s diverse attractions and unique cultural experiences.

Fred Dixon, president and CEO of Brand USA, emphasized the strategic importance of this initiative. He remarked that the U.S. offers “unmatched experiences for football fans both on and off the pitch.” Dixon framed the event as an opportunity to combine the global passion for football with the allure of the ultimate U.S. holiday, inviting fans to visit the country, extend their stays, and explore the iconic destinations that make America one-of-a-kind.

Key Features of the Digital Hub

The newly launched platform is a comprehensive resource that features two key components designed to engage visitors and enhance their travel experience. First, the site highlights 250 activities across the U.S., with a particular focus on 50 attractions near the World Cup host venues. These destinations are carefully selected to help visitors make the most of their time in the U.S., offering everything from stadium tours to local cultural experiences.

The second major feature of the platform is the use of AI-powered itineraries. These road trip suggestions connect match-day locations like Atlanta, Dallas, and Los Angeles with broader regional destinations. By encouraging visitors to explore surrounding areas, the platform aims to extend the duration of their stays, giving them an opportunity to experience a more immersive U.S. holiday.

For example, fans attending matches in Dallas, Texas can visit local cultural hotspots such as the Pecan Lodge in Dallas for a taste of authentic Texas barbecue. Likewise, those in Atlanta can explore the vibrant local culture, while also enjoying the renowned stadium tours at Mercedes-Benz Stadium.

Dallas: A Central Hub for the World Cup

The city of Dallas holds a particularly important role in the 2026 World Cup, as it has been allocated the most fixtures of any host city, with a total of nine games, including a semi-final. This makes Dallas not only a significant location for tournament action but also a key operational and commercial hub for the event. As such, Brand USA has placed special emphasis on the city, ensuring that it offers a wide array of experiences for visitors who are likely to be staying there for extended periods.

Integrating Sport with Culture for a Unique Experience

Brand USA’s focus is not only on the sport but also on the integration of sporting and cultural experiences, which will appeal to football fans seeking a comprehensive, well-rounded American experience. The digital hub showcases the best of both worlds by blending stadium experiences with local culture, cuisine, and attractions. From the MetLife Stadium in New York/New Jersey, which will host the World Cup Final, to the rich cultural offerings found in nearby regions, the platform encourages travelers to combine their love for football with the chance to explore the U.S. in a more meaningful way.

Encouraging Visitors to Explore Iconic U.S. Destinations

The main goal of the America the Beautiful Game hub is to ensure that the U.S. captures the full economic value of hosting the FIFA World Cup by encouraging international visitors to see more of the country. Rather than just attending matches, Brand USA is aiming to transform World Cup attendees into tourists who explore the U.S.’s renowned cities, scenic landscapes, and cultural landmarks. Through the use of digital tools, itineraries, and activity recommendations, the platform makes it easier for international fans to plan trips that integrate seamlessly with their match schedules.

A Resource for Fans Planning the Trip of a Lifetime

As the 2026 FIFA World Cup approaches, Brand USA is positioning this digital hub as a key resource for fans who are planning the “trip of a lifetime”. With detailed information on both major attractions and lesser-known gems across the U.S., the platform provides an all-encompassing guide to creating a travel itinerary that blends sport, culture, and adventure. Whether it’s a visit to the Grand Canyon, a road trip through California, or a deep dive into the jazz scene in New Orleans, the digital hub makes it easy for fans to map out their U.S. adventure.

Maximizing Economic Opportunities Through Tourism

The introduction of the America the Beautiful Game digital hub is part of Brand USA’s larger strategy to maximize the economic benefits of the FIFA World Cup. The event is expected to generate substantial tourism-related revenue, and Brand USA is keen to ensure that visitors do more than just attend the games. By encouraging travelers to extend their stays and explore the country, the initiative aims to make the most of the millions of visitors expected to arrive in the U.S. during the World Cup.

With the 2026 World Cup just months away, Brand USA’s initiative is a timely and strategic move that will not only enhance the experience for football fans but also contribute significantly to the U.S. economy. By showcasing the country’s diversity, culture, and iconic destinations, the digital hub stands as a pivotal tool in ensuring the U.S. fully capitalizes on the tourism influx surrounding the World Cup.

Conclusion: A New Era of Sports Tourism

With the America the Beautiful Game platform, Brand USA has launched an innovative digital hub that will play a key role in enhancing the tourism experience for 2026 FIFA World Cup visitors. Through carefully curated activities, AI-powered itineraries, and a seamless connection between sports and cultural exploration, this initiative provides a comprehensive guide for international fans. As the World Cup approaches, this platform will continue to serve as a valuable tool for turning short-term visitors into long-term travelers, ultimately boosting both the U.S. tourism industry and the broader economy.

[Source: https://ministryofsport.com/brand-usa-launches-new-digital-hub-to-capitalise-on-world-cup-tourism-opportunity/]