AIDA Introduces September Cruise Offer With Exclusive Traveller Benefits

AIDA Cruises is in SuperSeptember with a 2026 cruise offer providing up to 300 of onboard credit on selected sailings reserved in September. Valid during that month, the time limited-sales event invites customers to make their winter 2026/spring 2027 reservations early and gain a supplemental credit available for onboard purchases such as dining, shore excursions, wellness and additional entertainment. Moreover, a new competition will be featured for travel agents in Germany, Austria and Switzerland allowing accredited brokers to win through qualified reservations.

How does the AIDA SuperSeptember offer benefit cruise travellers?

The AIDA SuperSeptember cruise promotion applies to new reservations made between September 1 and September 30, 2026. The offer covers selected cruises departing between November 2026 and June 2027.

The amount of onboard credit depends on the length of the cruise.

Travellers booking eligible sailings can receive:

• Up to €100 onboard credit for cruises lasting up to eight days
• Up to €150 onboard credit for cruises between nine and 13 days
• Up to €200 onboard credit for cruises between 14 and 21 days
• Up to €300 onboard credit for longer voyages

The credit provides passengers with more flexibility after boarding. It can be used for a variety of onboard services rather than being limited to a single category.

Eligible uses include:

• Spa treatments and wellness activities
• Shore excursions at destinations
• Workshops and onboard activities
• Beverage packages
• Special dining experiences

Travellers can activate the promotional benefit after completing their booking through the myAIDA online travel portal by entering the campaign code.

Which AIDA cruises are included in the September 2026 booking campaign?

The SuperSeptember promotion covers several popular cruise regions during the winter travel season.

Included itineraries feature voyages to:

• Canary Islands
• Caribbean destinations
• Northern Europe
• Mediterranean ports

The campaign is available across selected fare categories, including Comfort All In, Premium All In, Premium, Classic All In, Classic and Light options.

Some repositioning cruises are also included, giving travellers additional opportunities to explore longer international routes.

The offer provides an opportunity for passengers planning future holidays to secure cruise experiences while receiving extra onboard spending benefits.

How can travel agencies participate in the AIDA SuperSeptember competition?

AIDA has also introduced a four-week incentive programme for registered travel agency partners.

Between September 1 and September 30, 2026, agencies with access to EXPInet in Germany, Austria and Switzerland can participate by making qualifying new individual bookings.

Each promotional week includes a separate prize draw. Agencies completing at least one eligible booking during a weekly period are automatically entered into that week’s competition.

Group and charter reservations are excluded from the agency promotion.

Weekly prizes include:

• Team event gift vouchers worth €500
• AIDA automatic coffee machines
• Electric scooters
• Travel luggage
• EXPIclub points
• Tickets for the “AIDA & Friends” charity event at Hamburg’s Elbphilharmonie

Additional travel rewards are also available throughout the four-week campaign.

What special cruise prizes are available for travel partners?

Travel agencies participating in the SuperSeptember campaign can also win selected cruise experiences.

Special prizes include cabins on:

• The Feelgood Cruise aboard AIDAblu
• The AIDA Dances in the Canary Islands event cruise aboard AIDAcosma
• Selected voyages aboard AIDAnova

These rewards are designed to strengthen cooperation between AIDA and travel sellers while encouraging agents to promote upcoming cruise departures.

How is AIDA supporting travel agents during the promotion?

To help agencies market the campaign, AIDA is providing promotional resources and training support.

Available sales materials include:

• Window advertising displays
• Table decoration materials
• Dedicated sales webinars

Travel partners attending live promotional webinars can also receive 100 EXPIclub points for each session completed.

The initiative highlights the cruise company’s focus on supporting agency networks while creating additional value for travellers planning future holidays.

Traveller guide: Things to know before booking an AIDA SuperSeptember cruise

Before selecting a cruise under the promotion, travellers should check the specific conditions attached to their chosen itinerary.

Important points include:

• Only selected cruises qualify for the onboard credit offer.
• The booking must be completed during the September 2026 campaign period.
• The voyage must take place between November 2026 and June 2027.
• The onboard credit amount depends on cruise duration.
• Promotional benefits may differ depending on fare type and itinerary.

For holidays in winter, the islands or longer cruise journeys this is certainly beneficial for passengers in giving an increased amount of spending money at sea to further enhance their holiday. The AIDA SuperSeptember offers a robust opportunity to passengers now, looking to the 2026/27 cruise season and also a unique chance for travel agencies to make the sale.