Monday, February 26, 2024
Zel, the hotel brand co-founded by Meliá Hotels International and Rafael Nadal, is embarking on new expansion endeavors at the onset of the year, as initially revealed by Gabriel Escarrer, Meliá’s Chairman and CEO, during Fitur. Escarrer unveiled the forthcoming destinations for the brand, including the upcoming opening of the second Zel project on the Costa Brava this summer, followed by additions in Madrid, Sayulita (Mexico), and Punta Cana (Dominican Republic) by 2025.
The inauguration of Zel’s inaugural hotel in Mallorca in 2023 firmly established the brand’s commitment to the quintessential Mediterranean lifestyle. The triumph of this venture has fueled further expansion, with preparations currently underway for the unveiling of Zel Costa Brava. Situated on 35 hectares of natural beauty, this property, formerly known as the Pola Giverola Resort and owned by Azora, enjoys a prime location between Cala Pola and Cala Giverola, just moments away from Tossa de Mar—a historic town in the Costa Brava renowned for its connection to the essence of the Mare Nostrum.
Undergoing extensive refurbishment, the hotel, boasting 214 rooms, is being meticulously crafted to embody the brand’s ethos, drawing inspiration from outdoor living. Expect to find vibrant outdoor spaces and biophilic design elements, embracing the concept of “al fresco” living. True to the brand’s identity, the resort’s entrance will be transformed into a lively patio, serving as the focal point—a gathering spot for guests. Here, visitors can indulge in a specialty coffee corner, peruse a concept store featuring local and international brands, utilize modern supermarket amenities, unwind in lounges equipped with reading nooks and relaxation areas, and utilize self-check-in kiosks. Furthermore, the hotel will prioritize delivering a unique gastronomic experience and will offer refurbished leisure, sports, and wellness facilities.
Gabriel Escarrer emphasizes, “Our alliance with Rafael Nadal continues to progress and is embodied in this energetic hotel located in front of one of the most spectacular coastlines of the Mediterranean—Tossa de Mar. This, along with the values of this asset and our collaboration with Rafa and partners like Azora, fills us with pride, affirming our belief that Zel Costa Brava will become an essential hotel-destination for quality tourism in this area.”
“On his part, Rafael Nadal has also expressed being ‘happy to announce a new Zel hotel, in such a special place as the Costa Brava, Mediterranean and with many similarities to Mallorca, where the Zel concept was born. We are aware of the demand that this brand represents, and therefore, we value advancing in the expansion hand in hand with Meliá. Zel Costa Brava in a destination like Tossa de Mar offers everything that the Zel customer expects in terms of nature and environment, authentic experiences, and impeccable service.”
Concha Osácar, founding partner of Azora, describes the hotel “As a unique asset in the Mediterranean, difficult to replicate. When presented with Meliá’s value proposition for the Zel brand, partnering with Meliá and Rafael Nadal in the hotel’s repositioning was an obvious and winning decision for Azora. We believe that the collaboration has everything needed to make Zel Costa Brava a benchmark on the Costa Brava—an evolving tourist destination with numerous attractions.”
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
