Wednesday, August 8, 2018
As more visitors in Japan left the beaten path, new hotels tailored for international visitors are coming to smaller cities once considered just a blip on the radar.
The visitor number returning to the country has almost tripled in the last five years, prompting more sightseeing at lesser-known destinations.
Foreign visitors staying outside the three largest metropolitan areas of Japan like greater Tokyo, greater Nagoya and the Kyoto-Osaka-Kobe triangle, accounted for over 40% of the total for the first time in 2017. As guests in the three areas increased 12%, those outside increased 19%, the Japan Tourism Agency explained.
In the expectation of capturing the growing demand, Daiwa House Industry will introduce a new hotel brand via subsidiary Daiwa Resort, hoping half of its guests from abroad. It will hire employees from abroad to put together a staff capable of speaking about five languages altogether.
Daiwa House is all set to open a 180-room hotel in fall 2019 at Kanazawa, a city on the Sea of Japan coast known for a castle and Kenrokuen. It’s considered as one of the country’s three most beautiful gardens.
Also, plans to call for a spring 2020 launch of a roughly 230-room hotel in Nara, a prehistoric city outside Kyoto that has housed a temple featuring a gigantic Buddha statue and free-roaming deer. The company will consider expanding into other cities as well.
Tags: Foreign visitors, Japanese hotels
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