A new $10 million tourism campaign to advertise New South Wales

Tuesday, October 26, 2021

A new $10 million tourism campaign will attempt to sell New South Wales to the rest of Australia and the world with the state reopening after lockdown.

The newly launched advertisement campaign sells NSW as “A place to feel alive, feel free and to feel new again.”

A video ad to be screened on TV and rolled out on social media shows images of Sydney’s beaches, abseiling in the Blue Mountains, people camping in outback NSW and trying bush tucker, Aboriginal dance theatre and New Year’s Eve fireworks.

The NSW Government is considering visitors to contribute $65 billion to the state’s economy by 2030, and the campaign is an integral part of its strategy toward realizing this dream.

NSW Premier Premier Dominic Perrottet said that his government would scrap and quarantine requirements for fully vaccinated travelers from November 1 and it has already been a “gamechanger” for NSW.

“There is a bright future for our state,” said NSW Premier Dominic Perrottet at the unveiling of the new campaign.
“We want our people to stay, we want the rest of Australia to visit and we want the world to come and feel and experience the best that NSW has to offer,” he said.

« Back to Page

• ICC Sydney Set to Continue Economic Boost with $5 Billion Target Under ASM Global Extended Stewardship

• Australians love to pay tourism tax to protect environment and culture

• Jetstar marks milestone as 12 Millionth customer arrives in Newcastle

• ICC Sydney champions NSW wine industry and top drops

• NSW Labor government to soon present its first budget