Türkiye medical tourism earns $2B from hair transplant industry

Monday, January 16, 2023

Speaking on the continued boom in the multi-billion hair transplant industry, the head of the Turkish Health Tourism Association noted that around one million people came to Türkiye in 2022 and spent approximately $2 billion on hair transplant procedures.

“Half of the $4 billion turnover in 2022 was obtained from hair transplantation services,” Anadolu News agency reported Dr. Servet Terziler as saying.

“If we assume that the foreign currency left by an average patient for hair transplantation is $2,000 dollars, we can say that 1 million people came to Türkiye for hair transplantation in 2022,” Terziler added. The same procedure could cost the patient between $5,000 to $10,000.in Europe.

According to a London Economic website article, Türkiye has already established itself for decades as a “go-to destination” for hair transplant owing to the presence of thousands of expert surgeons in the country. At the same time, the country’s experts are also widely regarded to use the most advanced hair transplant technology and techniques. Some clinics have now started to use robotic hair transplantation, increasing the quality of health services with technology and innovation, according to Terziler.

Customers in the country mainly come from continental Europe, including Sweden, Norway, Denmark, the United Kingdom, Spain, Italy, France, Netherlands and Germany. There are also “health tourists” coming from Brazil, Argentina, Canada and even Australia, New Zealand and Israel.

And it is not just hair transplant services that Türkiye is leading globally. According to Terziler, Türkiye also exceeded the $500 million turnover in dental services and about $400 million in aesthetic surgery in 2022.
Stating that foreign tourists also showed massive interest in spa tourism, he said that a figure exceeding $10 billion had been reached during the same period.

He said that there was stagnation during the COVID-19 pandemic due to travel restrictions across the world. Therefore, the demand accumulated at that time caused the density in 2022.

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