Serbia and XiamenAir Ignite New Travel Era With Strategic Deal to Explore China Flight Connections

Serbia and XiamenAir are opening a new chapter in international travel cooperation after signing a strategic agreement that could lead to future China-Serbia flight connections. The partnership aims to strengthen aviation links, support tourism growth and expand trade opportunities between the two markets. The agreement follows detailed discussions on passenger demand and cargo potential at Belgrade Airport, creating a foundation for exploring new air services. While no route has been confirmed yet, the cooperation marks a major step towards improving connectivity between China and Serbia and could provide travellers with more convenient options for future journeys between the two countries.

XiamenAir and Serbia are moving closer towards stronger aviation cooperation after signing a strategic agreement that could lead to future flight connections between China and Belgrade. The partnership creates a new pathway for discussions on possible air services while also expanding cooperation in tourism, trade and agriculture.

The agreement follows two years of discussions focused on evaluating the potential for XiamenAir operations in Serbia. Previous assessments examined passenger demand, cargo opportunities and the role of Belgrade Airport as a possible gateway for future China-Serbia connectivity.

Although no official launch date or route has been confirmed, the latest development places direct aviation links among the key priorities of the growing partnership between the two sides.

China and Serbia Open New Chapter for Future Air Connectivity

The strategic cooperation agreement was signed in Xiamen during the China International Fair for Investment and Trade. The memorandum establishes a wider framework for collaboration between Serbia and XiamenAir, covering several sectors including aviation, tourism, agriculture and commercial exchange.

Air connectivity is expected to be one of the important areas of future cooperation. Discussions will continue to examine the possibility of establishing flights between China and Serbia, potentially creating new travel opportunities for business visitors, tourists and trade representatives.

A direct connection between China and Serbia could strengthen links between Southeast Europe and one of the world’s largest aviation markets. It could also provide additional options for travellers seeking easier access between the two countries.

Belgrade has increasingly positioned itself as a regional transport hub, while Chinese airlines continue to expand international networks as demand for long-distance travel and economic exchanges increases.

XiamenAir Explores Serbia Route Potential Through Market Assessment

The possibility of XiamenAir serving Serbia has been under evaluation for several years. Earlier discussions included detailed studies of passenger movements and cargo flows at Belgrade Airport to understand the commercial potential of a possible route.

A XiamenAir delegation also visited Serbia earlier in 2026 to discuss cooperation opportunities with government representatives, Chinese business groups and agricultural companies.

The airline’s interest reflects the wider growth of economic relations between China and Serbia. Stronger trade activity and increasing tourism exchanges have created demand for improved transportation connections between the two markets.

However, the final decision on launching flights will depend on several factors, including market demand, operational requirements, aircraft availability and long-term commercial viability.

Serbian Products Gain Wider Exposure Through Airline Partnership

Beyond aviation, the cooperation agreement is also supporting Serbia’s efforts to promote its products internationally.

XiamenAir has already started introducing Serbian food and beverage products through its network. The partnership aims to increase the visibility of Serbian agricultural goods among Chinese consumers and international passengers.

A major part of this cooperation is the establishment of XiamenAir’s first overseas agricultural project in Serbia. The initiative focuses on raspberries and other local products, strengthening connections between Serbian producers and Chinese markets.

Serbian raspberry juice is expected to be introduced for passengers travelling on XiamenAir services. Other Serbian products, including wine, honey and traditional plum-based beverages, have also gained attention through promotional activities linked to the airline.

The collaboration provides Serbia with a new platform to showcase its agricultural strengths while creating additional trade opportunities.

Tourism Growth Could Benefit From Stronger China-Serbia Links

Tourism is another key element of the agreement. Better air connectivity could support increased visitor exchanges between China and Serbia by making travel more accessible.

China remains one of the world’s largest outbound tourism markets, while Serbia continues to develop its position as a destination offering historic cities, cultural attractions, nature experiences and regional travel opportunities.

A future XiamenAir connection could help improve access for Chinese travellers by linking Serbia with the airline’s wider domestic network inside China. It could also support business tourism and investment travel between the two countries.

For Serbian travellers, stronger cooperation could create additional options for reaching China and connecting onwards through major Chinese aviation hubs.

Serbia and XiamenAir have strengthened their strategic partnership to explore future China flight connections, creating new opportunities for travel, tourism and trade between the two markets. The agreement marks a major step towards improving international connectivity.

XiamenAir’s Global Network Supports European Expansion Plans

XiamenAir has built a significant international presence with a fleet of more than 200 aircraft and a network covering over 400 domestic and international routes.

The airline operates long-haul services using Boeing 787 Dreamliner aircraft and already connects Xiamen with several major European destinations, including Amsterdam, Paris and London.

The carrier’s existing European operations demonstrate its capability in long-distance international markets. A potential Serbia route would represent another possible step in expanding links between China and Europe.

The latest agreement does not confirm that flights will begin, but it provides a formal structure for continued discussions.

As cooperation between Serbia and China continues to grow, aviation could become a central element in strengthening tourism, trade and economic relations. Future developments will depend on ongoing evaluations and negotiations between XiamenAir, Serbian authorities and aviation stakeholders.