Anantara Teams Up With Alfa Romeo For A Premium European Road Journey Across Iconic Landscapes

Image generated with Ai

Anantara Hotels & Resorts and Alfa Romeo have launched a partnership to offer a unique and luxurious tour across Europe. The Anantara Grand Tour of Europe provides guests the opportunity to experience the stunning and world renowned roads of Italy in world class Alfa Romeo automobiles. Guests will stay at the best hotels, dine on world class cuisine, and experience local culture.

The newly introduced experience invites guests to explore Europe’s most breathtaking landscapes behind the wheel of Alfa Romeo’s iconic vehicles. Combining luxury hospitality with the thrill of driving, the journey allows travellers to discover scenic roads, cultural treasures and unforgettable destinations through a carefully curated itinerary that celebrates style, performance and authentic experiences.

The first Grand Tour itinerary begins this month, offering guests the opportunity to travel through Europe’s most picturesque routes in a selection of Alfa Romeo models. The fleet includes the timeless mid-century Giulietta, the sophisticated Giulia sports sedan and the powerful Stelvio SUV. For driving enthusiasts seeking an enhanced experience, the high-performance Quadrifoglio versions of the Giulia and Stelvio deliver a more dynamic and racing-inspired journey.

The partnership reflects the shared values of Anantara and Alfa Romeo, with both brands built around a passion for exceptional craftsmanship, heritage and emotional connections. Their collaboration was first showcased during Anantara Concorso Roma 2026, a prestigious classic-car event where iconic Italian automobiles travelled through the historic streets of Rome. Building on this connection, the Anantara Grand Tour of Europe combines Anantara’s expertise in luxury hospitality with Alfa Romeo’s automotive legacy to create journeys designed to engage every sense.

Italy’s Timeless Beauty Through an Italian Lens

The opening route of the Anantara Grand Tour of Europe celebrates the landscapes, culture and lifestyle of Italy through an immersive journey known as the Dolce Vita Tour. Designed around the country’s legendary art of living, the experience takes guests through some of Italy’s most captivating destinations, combining scenic drives, refined hospitality and authentic local encounters.

The journey begins at Anantara Palazzo Naiadi Rome Hotel, located in the heart of Italy’s capital. From Rome, guests set out along picturesque roads through the golden landscapes of the Castelli Romani hills before continuing towards the sparkling coastline of Sperlonga. The route then climbs towards the dramatic mountain village of Ravello, offering spectacular views over the Mediterranean before descending through the famous curves of the Amalfi Coast.

The adventure concludes at Anantara Convento di Amalfi Grand Hotel, where guests experience the charm and elegance of one of Italy’s most iconic coastal destinations. Along the way, travellers can enjoy carefully selected culinary and cultural moments, including seaside dining experiences, private tastings at family-owned vineyards and relaxed evening walks beneath the colourful hillside scenery of Positano.

By blending luxury accommodation, Italian heritage, scenic driving and personalised experiences, the Anantara Grand Tour of Europe creates a modern interpretation of the historic Grand Tour tradition. The initiative offers travellers a unique way to discover Europe, where every road becomes part of the experience and every destination reveals a new story of culture, craftsmanship and timeless beauty.

“As our European footprint grows, so too does our ability to craft journeys with depth and authenticity, giving guests an experience where the road becomes a story and every stop a moment to savor,” said Giles Selves, SVP Minor Luxury Hotels Europe & Americas. “With Alfa Romeo Stellantis as our partner, the act of traveling through Europe’s iconic landscapes feels as meaningful as the destination itself.”

“Alfa Romeo has always embodied passion, Italian design and the pure pleasure of driving,” added Eugenio Franzetti, Alfa Romeo’s Head of Global Marketing. “This collaboration with Anantara brings our values across some of Europe’s most inspiring roads.”

A Glimpse Into The Future Of Luxury Touring

The Anantara Grand Tour of Europe is set to expand further in 2027, introducing new routes that will allow travellers to discover the continent through authentic experiences, breathtaking scenery and sophisticated adventures. The upcoming itineraries will extend beyond Italy to destinations including the French Riviera, Málaga to Marbella, Dublin to Amsterdam and the exclusive Imperial Capitals Tour.

The Imperial Capitals Tour will offer guests a remarkable journey through Europe’s historic cities, elegant boulevards and charming destinations. Beginning at Anantara Palais Hansen Vienna Hotel and concluding at Anantara New York Palace Budapest, the route will showcase the region’s rich heritage through carefully designed experiences focused on culture, art, music and gastronomy.

Throughout each journey, guests will travel along scenic roads while enjoying personalised stops and memorable encounters that highlight Europe’s diverse traditions and timeless beauty. Travellers will have the flexibility to complete the full Grand Tour experience or choose individual itineraries based on their interests. Optional connecting flights between Anantara properties will also be available, creating a seamless and convenient luxury travel experience across Europe.