IT&CM Asia and CTW Asia-Pacific 2026 Brings Global MICE Leaders Together for Three Days in Bangkok

The discussion will also consider how strategic meetings and corporate travel can create value beyond an individual event. This reflects a wider shift within the MICE sector, where organisers increasingly focus on business outcomes, relationships and longer-term impact rather than simply event attendance.

Why is duty of care becoming a major MICE issue?

The Global Business Travel Association will address another increasingly important industry priority through Conference Duty of Care for Modern Meetings & Events: Are We Ready for the Next Disruption?

The session will examine how meetings and events professionals can prepare for potential disruptions while protecting business travellers, employees and participants. Duty of care has become an important consideration for corporate travel programmes, particularly as organisers manage increasingly complex international events.

How will the event connect MICE with Thai culture?

IT&CM Asia and CTW Asia-Pacific 2026 will also combine business education with cultural engagement. ICCA and Local Alike will host an interactive Jasmine Garland Workshop, introducing delegates to the traditional Thai craft of garland-making.

The activity is designed around beauty, respect and hospitality, while also supporting a circular community impact model. Garlands created during the workshop will be gifted to local community members to sell, helping generate supplementary income and extending the event’s impact beyond the exhibition floor.

The workshop will then lead into an ICCA discussion covering trends, challenges and developments influencing the MICE industry.

Which brands and destinations will feature?

The Premier Brand Showcase will give leading regional organisations an opportunity to present MICE products, destination propositions and event solutions. Featured brands include Business Events Australia, Commerce and Investment Promotion Institute of the Macao SAR, Gevme, Hong Kong Tourism Board and Thailand Convention and Exhibition Bureau.

These showcases will provide buyers and media with opportunities to examine destination capabilities and business-event solutions directly, supporting the commercial networking objectives of the exhibition.

What experiences await buyers, exhibitors and media?

The programme extends beyond formal sessions through interactive booth activities, buyer incentives and networking events. Lucky draws, token redemptions, an appointment leaderboard and exhibitor favourites are designed to encourage greater engagement across the show floor.

The Hong Kong Tourism Board will host a networking luncheon, while Goyang Convention and Exhibition Bureau and Blue Elephant will host separate dinner sessions.

Destination experiences will also feature prominently. At the Pattaya-Chonburi MICE City booth, visitors can experience the Pattaya Sensory Journey: Relax & Refresh, combining a complimentary neck and shoulder massage with an aromatic sensory experience.

At the Hong Kong Pavilion, visitors can sample dried shrimp roe popcorn alongside a Hong Kong-style lemon tea cocktail or mocktail from an award-winning local brand.

What does the event mean for Asia-Pacific MICE?

By combining education, business networking, destination marketing and cultural experiences, IT&CM Asia and CTW Asia-Pacific 2026 reflects the increasingly multidimensional nature of the regional MICE industry.

The event gives delegates access to industry knowledge while creating opportunities for commercial connections and first-hand destination discovery. Its emphasis on duty of care, strategic meetings, community impact and experiential engagement also highlights how business events are expanding beyond conventional conference formats.

For buyers, exhibitors and media, the three-day programme therefore offers a platform to understand emerging priorities, discover new destinations and develop relationships that can continue beyond the event itself.

“IT&CM Asia and CTW Asia-Pacific 2026 demonstrate how the MICE industry is evolving through stronger collaboration, meaningful experiences and strategic business connections. Bringing more than 1,000 delegates together creates an important platform for destinations, buyers, exhibitors and travel professionals to exchange ideas and identify new opportunities. The focus on corporate travel, duty of care and the future of meetings is particularly relevant as the industry continues to adapt to changing expectations. At the same time, cultural experiences such as the Jasmine Garland Workshop show how business events can connect international delegates with local communities. The combination of education, networking, destination showcases and authentic experiences gives this event wider relevance for the Asia-Pacific travel industry. It also reinforces the importance of creating business-event experiences that deliver value both during the exhibition and through relationships and opportunities that continue long after delegates leave the show floor.” says Anup KUmar Keshan, Editor-in-Chief, TTW

The cause behind the event’s broad programme is the changing MICE landscape, where organisers increasingly need stronger business outcomes, traveller protection, meaningful experiences and destination connections. The answer is a three-day platform combining education, networking, product showcases and interactive activities. The reason is straightforward: modern business events extend beyond meetings themselves. They create commercial relationships, showcase destinations, support communities and help industry professionals respond to disruption. IT&CM Asia and CTW Asia-Pacific 2026 addresses these priorities through sessions on strategic meetings and duty of care, alongside cultural workshops, culinary experiences, buyer incentives and destination-led activities across the exhibition.

IT&CM Asia and CTW Asia-Pacific 2026 is bringing together more than 1,000 delegates for a programme that combines MICE education, corporate travel, networking and destination experiences. The event places strategic meetings and traveller safety alongside practical business opportunities, reflecting the broader demands facing the Asia-Pacific business-events sector. Sessions led by industry organisations will examine the value of face-to-face meetings and preparedness for disruption, while ICCA and Local Alike will connect delegates with Thai culture and community enterprise.

Meanwhile, major destinations and industry brands will showcase products, services and event capabilities. Networking lunches, hosted dinners, booth activities, buyer incentives and culinary experiences will further expand opportunities for engagement. Taken together, the programme demonstrates how contemporary MICE events increasingly combine knowledge, commercial connections, cultural discovery and community impact. For delegates, the event offers multiple routes to learn, connect, experience destinations and identify future opportunities.