The Access Group Appoints Saurabh Gupta as Head of Customer Success APAC in Major Hospitality Growth Push

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

See Full Bio

June 2, 2026 1:52 PM

Image generated with Ai

The Access Group appoints Saurabh Gupta as Head of Customer Success, APAC, signalling a major growth move. The leadership appointment strengthens customer support, onboarding and success as hospitality businesses increasingly adopt cloud and AI-powered technology.

The Access Group has appointed Saurabh Gupta as Head of Customer Success, APAC, in a strategic move designed to strengthen customer outcomes across the region. The appointment comes as hospitality businesses accelerate the adoption of cloud-based and AI-powered platforms to improve operations, guest experiences and revenue performance. Gupta brings more than two decades of leadership experience from global technology companies including BrowserStack and Salesforce. As a result, he will oversee customer success, professional services, onboarding and support functions across APAC. The move highlights The Access Group’s continued investment in customer partnerships, operational excellence and long-term regional growth.

The Access Group has announced the appointment of Saurabh Gupta as Head of Customer Success, APAC, reinforcing its commitment to helping hospitality businesses achieve stronger outcomes through technology, expertise and long-term strategic support. Based in Mumbai, Gupta joined the organisation in May 2026 and will lead customer success operations across the Asia-Pacific region, ensuring customers receive consistent support throughout their technology journey.

The appointment comes at a time when hospitality operators are increasingly investing in digital transformation, cloud solutions and artificial intelligence to remain competitive in a rapidly evolving marketplace. With a growing customer base across the region, The Access Group is focusing on strengthening every stage of the customer experience, from implementation and onboarding to ongoing support and business optimisation.

Why has The Access Group chosen Saurabh Gupta to lead Customer Success in APAC?

Saurabh Gupta arrives with more than twenty years of experience leading customer success, support and post-sales organisations across international technology markets. His career includes senior leadership positions at BrowserStack and Salesforce, where he helped build scalable customer engagement frameworks and strengthened customer retention across multiple business segments.

At BrowserStack, Gupta managed global customer success, renewals, support and channel programmes across North America, Europe and Asia-Pacific. During this period, he focused on improving operational efficiency, enhancing customer experiences and developing proactive engagement strategies that delivered measurable business outcomes for organisations ranging from small businesses to large enterprises.

His earlier experience at Salesforce further strengthened his reputation as a customer success leader. He played an important role in expanding the company’s customer success operations in India while supporting organisations across small business, mid-market and enterprise categories. These experiences have equipped him with the expertise required to guide The Access Group’s expanding customer success strategy across APAC and support customers through increasingly sophisticated digital transformation initiatives.

How will Gupta’s leadership influence customer success across hospitality businesses?

In his new position, Gupta will oversee Professional Services, Onboarding, Support and Customer Success functions throughout APAC. His responsibilities extend beyond traditional support operations, with a strong emphasis on helping customers maximise the value of their technology investments and achieve measurable business growth.

Hospitality businesses today require more than software implementation assistance. They increasingly depend on strategic guidance, ongoing optimisation and proactive support to extract value from advanced digital platforms. Gupta’s leadership is expected to strengthen collaboration between regional teams and The Access Group’s global customer success framework, creating a more consistent customer experience across markets.

The company’s hospitality technology portfolio serves thousands of businesses operating in diverse environments and market conditions. Through a customer-centric approach, Gupta will focus on ensuring customers receive personalised support, faster issue resolution and access to expertise that helps them improve operational performance. His appointment reflects the growing importance of customer success as a strategic growth function rather than a traditional support department.

What does this appointment mean for The Access Group’s hospitality technology strategy?

The appointment signals a broader commitment by The Access Group to strengthen its position within the hospitality technology sector across Asia-Pacific. As hospitality operators increasingly adopt AI-enabled solutions, customer success has become a critical factor in ensuring technology delivers measurable results.

The company, through STAAH, an Access company, currently serves more than 30,000 properties across 90 countries. These customers rely on solutions that support channel management, booking engines, revenue management and reputation management. As technology ecosystems become more complex, customers require expert guidance to successfully implement and optimise these tools.

The Access Group continues to promote its AI-powered Access Evo platform, which is designed to help businesses manage both strategic decision-making and everyday operational tasks. Gupta’s appointment aligns with this vision by ensuring customers not only access advanced technology but also receive the guidance necessary to achieve sustainable success. The company believes stronger customer relationships will ultimately drive higher customer satisfaction, retention and long-term business growth.

According to Louise Daley, Head of Hospitality APAC at The Access Group, Gupta’s appointment demonstrates the company’s commitment to investing in customer outcomes and building lasting partnerships throughout the region. Gupta has also stated that his focus will be on creating a proactive customer success organisation that helps customers achieve their goals while strengthening long-term relationships with the business.