Singapore Welcomes China, Japan and South Korea for Travel Tech Asia 2026

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Singapore welcomes China, Japan and South Korea for Travel Tech Asia 2026, bringing international technology companies and tourism professionals together from 21 to 23 October. Held alongside ITB Asia and MICE Show Asia, the exhibition will showcase digital booking, artificial intelligence, hospitality technology and new opportunities for global travel partnerships.

Singapore Prepares to Host International Travel Technology Companies

Singapore will host Travel Tech Asia 2026 from 21 to 23 October at the Sands Expo & Convention Centre, Marina Bay Sands. Organised by Messe Berlin Asia Pacific, the exhibition will provide a meeting place for technology developers, travel businesses, hospitality operators and industry buyers.

The event will take place alongside ITB Asia and MICE Show Asia, allowing participants to explore opportunities across tourism, corporate travel, business events and digital services.

According to the organiser, more than 50 exhibitors are expected at Travel Tech Asia. The exhibition will also introduce a dedicated hosted buyer programme designed to connect technology suppliers with businesses seeking practical digital solutions.

The event reflects the increasing importance of technology in managing reservations, payments, accommodation distribution and customer services across international tourism.

China, Japan and South Korea Bring International Technology Expertise

Companies associated with China, Japan and South Korea will feature among the announced exhibitors, alongside technology businesses operating across other international markets.

China Mobile International Limited and Trip.com are among the confirmed exhibitors. Their participation highlights the importance of telecommunications, online travel services and digital connectivity in supporting international journeys.

Japan-linked Rakuten Travel Xchange and Tripla are also among the announced companies. Their technology activities cover accommodation distribution, hotel reservations and digital guest services.

South Korea will be represented through the Korean Tourism Startup Centre, providing visibility for the country’s tourism innovation ecosystem.

The presence of these businesses demonstrates how different parts of the travel industry are becoming increasingly connected through digital platforms. However, the companies should not be interpreted as official national delegations without confirmation from the organisers.

Agoda, SiteMinder and Other Global Companies Join Exhibition

Several established international businesses have confirmed their participation.

Agoda, Airalo, DerbySoft, DragonPass, Flywire, GoGlobal Travel, Juniper Travel Technology, RateHawk and SiteMinder are among the companies identified in official announcements.

Their products and services address different requirements within the tourism industry.

Accommodation providers depend on booking and distribution systems to manage room availability and reach customers. Travel agencies require access to accommodation inventories, reservation tools and payment systems.

Meanwhile, international travellers increasingly use mobile connectivity services to manage their journeys, access bookings and communicate while abroad.

By bringing these companies into one exhibition, Travel Tech Asia will allow buyers to compare technologies, discuss commercial requirements and identify possible partnerships.

The confirmed exhibitor announcements also include Exely, LY.com, OHMYHOTEL, Sunrate Solutions and ToursHub.

Artificial Intelligence and Digital Payments Take Centre Stage

Artificial intelligence will be among the major themes at Travel Tech Asia 2026.

Travel companies are exploring how automated systems can support customer enquiries, personalise travel recommendations and improve daily business operations.

For hotels, technology can help manage room distribution, analyse booking demand and support revenue decisions. For travel agencies, digital platforms can simplify reservations and connect multiple suppliers.

Payment technology will also receive attention as international travel businesses seek efficient ways to manage transactions across currencies and markets.

Other exhibition themes include blockchain, mobile marketing, virtual and augmented reality, biometrics, travel connectivity and transportation technology.

These developments are relevant to businesses seeking more efficient operations and improved customer experiences.

New Hosted Buyer Programme Targets Technology Decision-Makers

A major addition to the 2026 exhibition will be a hosted buyer programme dedicated to travel technology.

The organiser expects approximately 100 specialist buyers, including chief information officers, chief technology officers and procurement executives.

Participants will represent hospitality businesses, travel agencies and destination management companies.

The programme aims to support focused commercial meetings between technology providers and organisations considering new systems.

For exhibitors, these appointments offer opportunities to understand customer requirements and introduce relevant products.

For buyers, the programme provides access to different technology suppliers within a single business environment.

The initiative is intended to support practical purchasing discussions rather than general networking alone.

ITB Asia and MICE Show Asia Expand International Business Opportunities

Travel Tech Asia will operate alongside ITB Asia and MICE Show Asia, creating opportunities for businesses working across different tourism sectors.

The wider ITB Asia 2026 exhibition is expected to attract more than 18,000 participants, over 1,000 exhibitors, more than 1,500 buyers and over 160 speakers.

These projections cover the broader ITB Asia event, rather than Travel Tech Asia independently.

Tourism organisations from Thailand, Malaysia, Indonesia, the Philippines, Finland, Spain, Portugal and other international markets have been announced for ITB Asia.

The combined exhibition will introduce an All Access Pass, allowing registered participants to attend all three events.

Visitors will be able to explore exhibition halls, conference sessions, networking activities and business meeting opportunities through the integrated format.

This arrangement may help technology providers establish relationships with hotels, tourism organisations and corporate travel buyers attending the wider event.

“Travel Tech Asia 2026 represents an important opportunity for the global tourism industry to strengthen cooperation, embrace innovation and develop meaningful business partnerships. Singapore provides an excellent international meeting point where technology companies, hospitality leaders, travel agencies and tourism professionals can exchange knowledge and explore practical solutions.

The participation of companies associated with China, Japan, South Korea and other international markets demonstrates the growing importance of cross-border collaboration in travel technology. Artificial intelligence, digital booking systems, secure payments and improved connectivity are creating opportunities for businesses to deliver more efficient and personalised services.

The dedicated hosted buyer programme is particularly encouraging because it connects innovation with commercial decision-making. By bringing Travel Tech Asia together with ITB Asia and MICE Show Asia, the organisers are creating a valuable platform for industry growth, professional exchange and long-term partnerships that can support a more connected, competitive and accessible global tourism economy.”

— Anup Kumar Keshan, Founder and Editor-in-Chief, Travel And Tour World

Singapore Strengthens Its Position as a Travel Industry Meeting Point

Singapore’s role as host provides a central meeting location for international companies seeking business relationships across Asia-Pacific.

The exhibition will bring technology discussions into direct contact with tourism businesses that use digital systems every day.

Travel Tech Asia 2026 will therefore serve as both a product showcase and a platform for examining how technology can support the changing needs of travellers and businesses.

Its commercial importance will depend on the partnerships, technology decisions and practical applications developed through the event.

Travel Tech Asia 2026 will strengthen Singapore’s role as a meeting point for international tourism technology businesses. With more than 50 exhibitors, specialist buyers and discussions on digital innovation, the event offers opportunities for collaboration. Its integration with ITB Asia and MICE Show Asia will support wider industry connections.