Thailand Teams Up With Malaysia, Fiji and More as Singapore Hosts ITB Asia 2026 from 21–23 October

Singapore welcomes Thailand, Malaysia, Spain and more for ITB Asia 2026, bringing international tourism boards, airlines, hotels and travel companies together from 21 to 23 October. The three-day exhibition at Marina Bay Sands will strengthen business connections, promote destinations and explore opportunities across the global travel industry.

Singapore Prepares to Host International Tourism Industry

Singapore is preparing to host the 19th edition of ITB Asia, one of the region’s leading business-to-business travel exhibitions. Organised by Messe Berlin Asia Pacific, the event will take place at the Sands Expo & Convention Centre, Marina Bay Sands, from 21 to 23 October 2026.

According to the official ITB Asia announcement, the exhibition is expected to attract more than 18,000 participants, over 1,000 exhibitors, at least 1,500 buyers and more than 160 speakers.

These are pre-event projections rather than confirmed attendance totals. Nevertheless, they demonstrate the scale of business activity planned for the three-day gathering.

ITB Asia will run alongside MICE Show Asia and Travel Tech Asia, allowing professionals from leisure tourism, corporate travel, hospitality, meetings and technology to meet in one venue.

Thailand, Malaysia and Singapore Strengthen Asian Tourism Representation

Southeast Asian destinations will have a prominent presence at ITB Asia 2026, reflecting the region’s importance to international tourism.

Thailand will be represented by the Tourism Authority of Thailand, Phuket Tourism Association and Chonburi Provincial Administrative Organisation. Their participation will provide opportunities to promote destinations, establish commercial relationships and engage with travel buyers.

Malaysia will participate through Penang Global Tourism, Sarawak Tourism Board and JETCO Johor Economic Tourism and Cultural Office. These organisations represent different parts of the country’s tourism economy, from urban experiences and heritage attractions to nature-based travel.

Singapore’s participation includes the Singapore Tourism Board, Resorts World Sentosa, Sentosa Development Corporation and Mandai Wildlife Group.

Indonesia will be represented through Jakarta’s Department of Tourism & Creative Economy, while the Philippines will participate through its Tourism Promotions Board. Vietnam will also have a presence through Crossing Vietnam Tours.

Together, these organisations will give international buyers access to a broad selection of Southeast Asian tourism products and destinations.

Editorial verification note: A destination being represented does not necessarily mean its national government has booked a national pavilion. Some countries are represented through regional tourism authorities or private tourism companies. India should not be described as a confirmed exhibiting country based solely on this published announcement.

Major exhibiting companies at ITB Asia 2026

Hotels and hospitality

The organiser identifies BWH Hotels, GP Hotel Management, Meliá Hotels International, ONYX Hospitality Group, Outrigger Resorts & Hotels, Pan Pacific Hotels Group, Radisson Hotel Group, The Shilla Hotels & Resorts, TUI Hotels & Resorts, Worldwide Hotels and Wyndham Hotels & Resorts among the participating hospitality businesses.

Airlines, attractions and travel operators

Named companies include EVA Airways Corporation, Mandai Wildlife Group, Sentosa Development Corporation, Paradise City, Magical Pond Resort, Booker Travel, Crossing Vietnam Tours, Go Galapagos, In Tours Portugal, Tourgreece, Towns of Italy and Thames River Sightseeing.

Travel technology companies

Travel Tech Asia, held alongside ITB Asia, has announced Exely, GoGlobal Travel, Juniper Travel Technology, Korean Tourism Startup Center, LY.com, OHMYHOTEL, Rakuten Travel Xchange, RateHawk, Sunrate Solutions, ToursHub and Tripla.

MICE exhibitors

The separately branded MICE Show Asia has identified Liberty Development GmbH, Ayana, Le Méridien Phuket Beach Resort and Festive Travel Event Management and Car Rent.

All these organisations appear in the organiser’s published exhibitor announcement

Additional participating countries identified through MICE Show Asia

The organiser’s August announcement confirms further exhibition representation from Japan, Sri Lanka and Uganda through Sapporo Convention Bureau, Sri Lanka Convention Bureau and Uganda Convention Bureau respectively.

Other confirmed exhibitors include Uniworld Boutique River Cruises and Liberty International Tourism Group. These exhibitors belong to the co-located MICE Show Asia event rather than necessarily holding ITB Asia-branded stands.

Countries represented among international buyers

ITB Asia’s official promotional materials refer to attendees from more than 130 countries and territories. Its buyer-market breakdown identifies India, China, Japan, South Korea, Taiwan, Hong Kong, Thailand, Vietnam, Malaysia, Singapore, Indonesia, the Philippines, Australia and New Zealand.

These markets are represented in the organiser’s buyer-profile information, but the figures should not be presented as a verified final list of 2026 registered delegates

Spain, Portugal, Italy and Other European Destinations Join the Exhibition

European tourism organisations and companies will also contribute to the international exhibition.

Spain will be represented by Turespaña, the country’s national tourism organisation. Its participation will offer an opportunity to connect with Asian travel professionals and promote Spain within long-haul travel markets.

Portugal will be represented through In Tours Portugal and United Hotels of Portugal, while Italy will participate through Towns of Italy. Greece will be represented by Tourgreece.

Other confirmed European tourism organisations include the Czech Tourism Authority, Lithuania Travel, Malta Tourism Authority, Visit Estonia, Visit Finland, Visit Iceland, Visit Norway and Visit Hungary.

Germany will be represented through visitBerlin, while the Tourism Association of Sarajevo Canton will promote Sarajevo in Bosnia and Herzegovina.

These exhibitors reflect the continuing importance of international trade relationships between European destinations and travel businesses operating in Asia-Pacific.

Maldives, Fiji and Taiwan Expand International Participation

Island destinations and tourism organisations from the wider Asia-Pacific region will add further variety to the exhibition.

Visit Maldives Corporation will represent the Maldives, while Tourism Fiji will promote Fiji’s tourism offering. Both destinations have opportunities to connect with international travel agents and companies specialising in leisure holidays.

Taiwan will be represented by the Taiwan Tourism Administration Office and Kaohsiung City Government. EVA Airways Corporation will also participate, adding an aviation dimension to the exhibition.

South Korea’s presence includes Paradise City, a hospitality and entertainment destination.

Outside Asia-Pacific, Visit Almaty will represent Kazakhstan, Visit Greater Palm Springs will promote a United States destination, and Go Galapagos will participate from Ecuador.

These examples show how ITB Asia connects national tourism organisations, regional destinations and private companies within a single international marketplace.

Global Hotel Groups Prepare for Business Meetings

Hospitality will form another major part of ITB Asia 2026.

Confirmed hotel exhibitors include BWH Hotels, Meliá Hotels International, ONYX Hospitality Group, Outrigger Resorts & Hotels, Pan Pacific Hotels Group, Radisson Hotel Group, The Shilla Hotels & Resorts, TUI Hotels & Resorts, Worldwide Hotels and Wyndham Hotels & Resorts.

The exhibition will allow hotel businesses to meet travel agencies, wholesalers, corporate travel specialists and distribution partners.

For hospitality companies, these meetings can support future contracting, international sales and new distribution relationships.

The event also creates opportunities for smaller tourism suppliers to meet established global hospitality brands and understand changing customer expectations.

Travel Tech Asia Brings Booking Technology and Digital Innovation Together

Technology will be an important part of the wider exhibition programme.

Travel Tech Asia 2026 has confirmed exhibitors including Agoda, Airalo, China Mobile International Limited, DerbySoft, DragonPass, Flywire, GoGlobal Travel, Juniper Travel Technology, Rakuten Travel Xchange, RateHawk, SiteMinder and Trip.com.

The technology exhibition will cover artificial intelligence, digital payments, booking systems, distribution technology, hotel software, travel connectivity and personalisation.

These services are increasingly relevant to travel companies seeking to improve operational efficiency and customer experience.

The co-location of Travel Tech Asia with ITB Asia will also allow tourism suppliers to discuss digital solutions directly with technology providers

Conference to Examine Human-Centred Travel and Industry Growth

The ITB Asia Conference 2026 will operate under the theme Experiences in Motion: Human-Centred Design in Travel & Tourism.

The programme will examine changing traveller behaviour, sustainability, luxury travel, artificial intelligence, destination management and the future of business events.

Speakers from Agoda, Cvent, Disney Cruise Line, FCM Travel Asia, Trip.com and WebBeds are among the industry representatives announced for the conference.

Sessions will take place across the Knowledge Theatre, MICE Show Asia Theatre and Travel Tech Asia Theatre, providing opportunities for professional discussion alongside exhibition meetings.

ITB Asia 2026 will place Singapore at the centre of international tourism business, connecting destinations, hospitality brands and technology providers. Participation from Thailand, Malaysia, Spain and other markets highlights the exhibition’s global reach. The event will support industry networking, commercial discussions and knowledge-sharing across the travel sector worldwide.