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The island of Hainan has launched a new program for young people from Hong Kong and Macao to explore the island’s natural and cultural opportunities. The 2026 Hong Kong and Macao Youth Study Tour and Exchange Program are key elements of a major youth exchange initiative established by Hainan. Scheduled to run through 2026, the program includes a celebratory opening ceremony in Sanya and a promotional event of the Chinese mainlands “Hainan Night.” The ceremony invited over 200 guests to include school representatives, teachers, students, tour representatives, and even cultural tourism professionals. The guests were brought together to celebrate young participants and granted the opportunity to explore and experience Hainan before a seven-day program to discover the island’s opportunities.
Hosted by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province and the Sanya Municipal People’s Government, the event showcased Hainan’s ambition to become a leading destination for educational tourism. Cultural tourism departments from Sanya, Danzhou, Wenchang and Wanning supported the programme, alongside industry partners including the Hainan Study Tour and Tourism Association, the Asian Tourism Exchange Center and the World Study Travel Organization.
The initiative highlights the growing importance of youth travel as a tool for cultural connection, knowledge sharing and regional cooperation. By combining tourism with education, Hainan aims to offer young visitors meaningful experiences that extend beyond traditional sightseeing.
The opening night in Sanya was designed as an immersive introduction to Hainan’s tropical character, combining local traditions, coastal scenery and interactive experiences. The venue at The Sanya Taikang Tribute Portfolio Resort was transformed into a vibrant island setting featuring coconut-inspired decorations, Li ethnic cultural elements and displays reflecting the region’s natural beauty.
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Visitors were welcomed into an atmosphere that blended heritage with modern tourism. Traditional Li brocade patterns added cultural depth to the surroundings, while performances and interactive areas encouraged guests to participate rather than simply observe.
One of the most popular experiences was the bamboo-pole dance welcome activity. Supported by traditional Li percussion music, performers demonstrated the rhythmic movements while inviting students from Hong Kong and Macao to take part. The activity quickly became a lively exchange between performers and visitors, with students learning the steps and joining the celebration.
The event also featured areas dedicated to intangible cultural heritage, island photography experiences and study tour resources. Guests explored traditional Li musical instruments, including the nose flute and zhuoba, while discovering educational travel programmes linked to Hainan’s culture, environment and technology sectors.
The evening officially began with the opening performance “Come See the Sea”. Through artistic movements inspired by ocean waves, the performance captured the beauty of the South China Sea and introduced the island’s coastal spirit to visiting students and educators.
The programme reflects Hainan’s continued efforts to strengthen youth exchanges and expand educational tourism opportunities. In recent years, the island has developed specialised study tour resources focusing on science, ecology, culture and technological innovation.
Hong Kong and Macao students have increasingly participated in Hainan-based educational travel programmes. In 2025, the number of study tour visitors from the two regions exceeded 10,000, demonstrating growing interest in experiencing the island through learning-based travel.
The development of the Hainan Free Trade Port has created additional opportunities for young visitors to understand the region’s economic transformation. Since the launch of the “Riding the Waves Programme” in 2023, nearly 30 universities from Hong Kong and Macao have participated, involving more than 1,500 students. The programme has also provided practical training opportunities for university students seeking firsthand knowledge of Hainan’s development.
Through these exchanges, students gain exposure to new industries, cultural traditions and environmental resources while building stronger connections with peers from different regions.
A key feature of the study tour programme is the introduction of three specialised learning routes focusing on space exploration, deep-sea research and rainforest discovery.
The aerospace route introduces participants to Hainan’s role in China’s space industry and provides opportunities to understand scientific innovation. The ocean-focused programme explores the island’s relationship with the sea, including marine resources and deep-sea research. The rainforest route allows students to discover tropical ecosystems, biodiversity and conservation efforts.
These themes reflect Hainan’s advantage as a destination that combines tourism with real-world learning. The island offers experiences where students can explore science, nature and culture through direct participation.
Unlike conventional educational trips centred only on attractions, Hainan’s study tourism approach encourages curiosity and deeper engagement. Students can observe scientific achievements, experience local traditions and understand environmental protection through practical activities.
The week-long programme runs from August 20 to 25, taking participants from Sanya to Wanning, Danzhou, Haikou and Wenchang. The journey is designed to provide a broad view of Hainan’s landscapes, cultural heritage and development achievements.
The “Hainan Night” event continued with performances highlighting the island’s artistic diversity. The dance production “Fisherfolk Weaving the Moonlight” presented the lifestyle and traditions of communities connected to the South China Sea.
The Sanya Akage Band brought contemporary energy to the celebration through original performances inspired by Hainan’s intangible cultural heritage. Their music demonstrated how traditional culture can continue evolving while remaining connected to younger generations.
The atmosphere became increasingly interactive as familiar songs encouraged students and teachers from Hong Kong and Macao to participate. The shared performances created a sense of connection among participants and reinforced the role of cultural activities in bringing communities closer.
The programme also included tourism promotions and interactive activities featuring “Cool Travel Hainan”, a public cultural tourism service platform designed to provide visitors with travel information and benefits.
The evening concluded with group singing and dancing, creating a festive atmosphere that reflected the central message of the programme — using travel and cultural experiences to build friendships among young people.
The launch of the 2026 Hong Kong and Macao Youth Study Tour and Exchange Programme represents another milestone in Hainan’s cultural tourism development strategy.
The initiative demonstrates how tourism can support education, cultural understanding and youth cooperation. By combining its tropical landscapes, scientific resources, traditional heritage and Free Trade Port opportunities, Hainan is creating a distinctive model for future study travel.
For participants, the programme offers a chance to explore the island beyond its well-known coastal attractions. Through visits, workshops and cultural activities, students will gain a deeper understanding of Hainan’s identity and its future direction.
As exchanges between Hainan, Hong Kong and Macao continue to expand, youth tourism is expected to play an increasingly important role in strengthening connections across regions. The 2026 programme reflects a broader vision where travel becomes a pathway for learning, cooperation and shared experiences.
From Sanya’s coastline to Wenchang’s aerospace facilities and Hainan’s rainforest landscapes, the journey will allow young visitors to discover an island where tradition meets innovation and where cultural connections continue to grow.
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Tags: Hainan Free Trade Port, Hainan Tourism, Hong Kong youth study tour, Macao youth exchange, Sanya cultural tourism
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