Spain Travel Surge as Singapore Airlines and Bunnik Tours Reward Agents with 2027 Famil Experience

The Spain travel experience is being placed in focus as Singapore Airlines and Bunnik Tours launch a new travel agent incentive campaign rewarding top sellers with an exclusive 2027 Spain famil. The initiative highlights growing opportunities for travel professionals while supporting awareness of the new Singapore Airlines Madrid route.

Running from September to November 2026, the campaign allows eligible agents to earn entries through qualifying sales across multiple destinations. The reward programme combines airline connectivity, curated small group tours, and cultural experiences, offering agents a chance to explore Spain’s heritage, architecture, cuisine, and iconic destinations.

Singapore Airlines and Bunnik Tours launch Spain-focused travel agent incentive campaign

A new travel agent incentive campaign has been introduced by Singapore Airlines and Bunnik Tours, giving eligible travel professionals the opportunity to win an eight-day Spain famil in March 2027. The initiative has been designed to celebrate the launch of Singapore Airlines’ new Madrid service while creating additional engagement opportunities for travel agents.

The “Sell Your Way to Spain” incentive allows agents to gain entries by booking eligible products from both companies between 14 September and 30 November 2026. The campaign does not require agents to sell Spain-specific holidays, allowing participation through qualifying bookings across wider destinations.

Through the initiative, a broader range of sales activity can contribute towards entries, including eligible Bunnik Tours small group tours and Singapore Airlines products. This approach provides travel agents with multiple pathways to participate while promoting international travel opportunities.

Eligible bookings open opportunities beyond Spain sales

The incentive has been structured around eligible bookings from different travel categories. Bunnik Tours bookings must involve scheduled small group tours across destinations including Asia, Europe, Africa, Egypt, Jordan, and South and Central America.

Private tours, independent tours, and extensions are not included within the qualifying criteria. Singapore Airlines sales are also required to meet specific eligibility conditions, including a minimum sales threshold.

The campaign connects travel professionals with the opportunity to experience Spain while encouraging sales across a wider international network. By including destinations beyond Spain, the initiative supports broader engagement with the travel trade community.

The Spain famil is expected to showcase some of the country’s most recognised cultural attractions. The itinerary will feature Barcelona’s famous Gaudí architecture, Seville’s flamenco traditions, and Granada’s historic sites. Two additional wildcard places will also be included for selected winners.

Singapore Airlines Madrid route strengthens European travel connections

The incentive campaign coincides with the introduction of the Singapore Airlines Madrid route, which is scheduled to begin operations on 26 October. The new service will operate five times weekly through Barcelona and will become Singapore Airlines’ second destination in Spain.

The new route expands the airline’s European network while providing additional options for travellers planning journeys to Spain and surrounding destinations. The service also creates new opportunities for travel agents to develop itineraries connecting customers with Spanish cultural and leisure experiences.

Singapore Airlines and its low-cost subsidiary Scoot currently operate more than 180 weekly services from seven Australian cities. These operations connect travellers to more than 120 destinations across 35 countries.

The launch of the Madrid service adds another connection point within the airline’s international network and supports travel planning flexibility for customers seeking European holidays.

Bunnik Tours highlights cultural exploration through small group tours

The partnership between Singapore Airlines and Bunnik Tours brings together airline connectivity and guided travel experiences. Through small group tours, travellers are provided with opportunities to explore destinations through structured itineraries focused on cultural discovery.

The Spain famil reflects the type of experiences promoted through Bunnik Tours’ approach, combining historic landmarks, local traditions, and destination highlights. From Barcelona’s architectural heritage to Seville’s cultural performances and Granada’s historical attractions, the itinerary has been designed around key Spanish experiences.

The incentive also demonstrates how partnerships between airlines and tour operators can support travel agents by providing new promotional opportunities and destination knowledge.

For agents, experiencing destinations directly can provide additional insights when creating travel recommendations for customers. The Spain famil offers exposure to attractions and experiences that can support future holiday planning conversations.

Conclusion

The Spain travel experience will gain additional attention through the new partnership between Singapore Airlines and Bunnik Tours, with the 2027 famil reward creating a new opportunity for travel agents. The Singapore Airlines Madrid route launch has provided the foundation for this travel agent incentive campaign, while eligible bookings across global destinations allow wider participation.

Through small group tours, cultural exploration and airline connectivity, the initiative highlights Spain as a key destination for future travel planning. The programme combines trade engagement with destination discovery, strengthening awareness of Spain’s diverse experiences among travel professionals.