HX Expeditions Appoints Former Silversea and ROAR AFRICA Marketer Cinzia Amadio as Senior Vice President of Global Marketing to Strengthen Expedition Cruise Brand Growth

The global expedition travel sector has seen another significant executive appointment after HX Expeditions confirmed that Cinzia Amadio has been named senior vice president of global marketing. The appointment has been made as the company continues to strengthen its international brand presence in the highly competitive expedition Cruise and luxury travel market.

Based in London, HX Expeditions is recognised as the world’s oldest expedition Cruise operator. The company currently operates a fleet of five modern vessels and sails to more than 250 destinations globally. Nearly 1,000 professionals are employed across its worldwide operations, reflecting the company’s expanding footprint in expedition travel.

The newly announced appointment will see Cinzia Amadio report directly to CEO Gebhard Rainer while joining the HX executive leadership team. Through the role, responsibility for aligning brand strategy, digital performance and B2B trade communications will be undertaken as part of a broader effort to strengthen the company’s marketing operations.

Extensive Luxury Cruise and Travel Experience Brought to HX Expeditions

Cinzia Amadio arrives at HX Expeditions with extensive experience across luxury Cruise, travel marketing and digital transformation. Prior to joining HX Expeditions, nine years were spent at Silversea, where global marketing execution, expedition business development and trade strategies were overseen.

Her professional background has also included expertise in branding, storytelling and artificial intelligence, supported by an academic foundation in computer science engineering. Within the luxury travel industry, such a combination of digital expertise and brand-focused leadership has increasingly become valuable as Cruise companies continue adapting to evolving traveller expectations.

Most recently, Cinzia Amadio served as chief marketing and growth officer at ROAR AFRICA. In that position, marketing operations across brand management and performance strategy were led as the company expanded its luxury travel profile.

The appointment has been viewed as an important move for HX Expeditions as the Cruise company continues to focus on strengthening its position within the expedition travel market. By combining experience from both luxury Cruise and high-end travel sectors, a broader global marketing approach is expected to be implemented across the HX Expeditions brand.

Focus Placed on Brand Storytelling and Digital Growth

According to HX Expeditions, stronger integration between marketing functions will be prioritised under the new leadership structure. Areas including brand storytelling, digital capability and performance marketing are expected to be more closely connected as the company develops its global strategy.

Cinzia Amadio said she was excited to join HX Expeditions during what she described as an important moment for the business. She stated that opportunities existed to build upon the strong brand foundations already established by the company while improving collaboration between storytelling, digital performance and marketing strategy.

It was also noted by Amadio that clearer and more consistent experiences could be delivered for guests throughout every stage of their travel journey with HX Expeditions. Across the Cruise and expedition sector, guest engagement has increasingly become a major focus as brands work to strengthen customer loyalty through digital communication and personalised travel experiences.

The importance of digital transformation within the Cruise industry has continued growing in recent years, particularly as travellers increasingly rely on online platforms for trip research, destination discovery and booking decisions. As a result, expertise in digital marketing and AI-driven communication strategies has become increasingly relevant across global travel brands.

HX Expeditions Strengthens Global Cruise Presence

CEO Gebhard Rainer welcomed the appointment and stated that Cinzia Amadio’s leadership experience would help strengthen the company’s global brand profile. He said her combination of digital expertise, brand-building capability and experience across both the luxury and Cruise sectors would provide important support as HX Expeditions continues enhancing the guest experience while expanding business growth.

HX Expeditions has continued positioning itself as a major player within the expedition Cruise segment, offering travel experiences across remote and destination-focused itineraries. The company’s fleet currently sails to more than 250 destinations worldwide, reflecting the increasing global demand for immersive travel experiences and expedition-style cruising.

Within the wider Cruise industry, expedition travel has remained one of the fastest-evolving segments as travellers continue seeking more experience-led journeys. Companies such as HX Expeditions have increasingly focused on combining exploration, sustainability and premium guest experiences to appeal to modern travel audiences.

The appointment of Cinzia Amadio therefore represents another important leadership development for HX Expeditions as the company continues strengthening its global marketing structure and expanding its presence within the competitive expedition Cruise and luxury travel sector.