Luxury Ranch Tourism Gains Momentum As Foley Collection Expands US Destinations: All You Need To Know

Written By: Soumi Chowdhury

Soumi Chowdhury

I am a Content Writer at Travel and Tour World, covering global travel, tourism, aviation, hospitality, and cruise industry developments. I create engaging, SEO-focused content that delivers timely news and industry insights.

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July 20, 2026 5:45 AM

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Luxury destination travel in the United States is entering a new phase as Foley Entertainment Group launches The Foley Collection, a hospitality portfolio designed around distinctive properties, personalised experiences and strong connections to local landscapes. The collection’s first major milestone is the acquisition of Brasada Ranch, an award-winning 1,800-acre luxury resort and residential community located near Bend, Oregon.

The addition strengthens Foley Collection’s position in the growing experiential luxury travel market, where travellers are increasingly seeking authentic destinations rather than standardised hotel experiences. Brasada Ranch brings together outdoor adventure, wellness, culinary experiences, golf, weddings and private retreats, creating a destination designed for leisure travellers, families and corporate groups.

Foley Collection Creates New Luxury Hospitality Identity

The launch of The Foley Collection represents a new approach to luxury hospitality by bringing together hotels, private residences, restaurants, event venues and destination experiences under one portfolio identity.

Rather than creating a traditional hotel chain with identical properties, the collection focuses on preserving the unique character of each destination. Every property maintains its own personality while sharing a commitment to exceptional service, local culture and memorable guest experiences.

The portfolio already includes luxury properties across the United States and New Zealand, with a strong focus on wine regions, scenic landscapes and lifestyle-driven travel. The addition of Brasada Ranch expands this vision by introducing a Western-inspired destination that combines nature, adventure and refined hospitality.

Brasada Ranch Brings Luxury Ranch Tourism To Central Oregon

Located near Bend, Oregon, Brasada Ranch offers travellers a unique combination of luxury accommodation and outdoor experiences across a vast 1,800-acre landscape. Surrounded by views of the Cascade Mountains and Central Oregon’s high desert terrain, the resort provides a peaceful alternative to traditional luxury escapes.

Accommodation options include Ranch House Suites, adult-only Cascade Bungalows and private multi-bedroom cabins designed for couples, families, groups and extended stays. The property’s large-scale setting allows guests to enjoy privacy while accessing premium facilities, making it attractive for travellers looking for both relaxation and adventure.

Wellness Golf And Outdoor Experiences Drive Resort Appeal

Brasada Ranch reflects the growing popularity of experiential travel, where guests choose destinations based on activities and emotional connections rather than accommodation alone. The resort offers a wide range of experiences including Spa Brasada, equestrian activities, hiking trails and outdoor recreation.

Golf tourism is another major attraction, with the championship 18-hole Brasada Canyons Golf Course offering dramatic views and a premium sporting experience.

The property also includes a 17,000-square-foot Athletic Center, swimming pools and indoor-outdoor spaces designed for wellness, fitness and leisure activities. These features position Brasada Ranch as a year-round destination for travellers seeking active holidays combined with luxury comfort.

Destination Weddings And Corporate Retreats Expand Tourism Opportunities

Luxury resorts are increasingly benefiting from demand for destination celebrations and group travel experiences. Brasada Ranch offers multiple venues for weddings, private events, executive retreats and corporate gatherings, supporting Oregon’s growing position as a destination for premium events.

The resort’s combination of scenic landscapes, accommodation options and recreational activities makes it suitable for multi-day celebrations where guests can enjoy more than a single event. This aligns with wider tourism trends where travellers are combining leisure, business and social experiences into extended stays.

Oregon Strengthens Position In Luxury Leisure Travel

Oregon has become increasingly attractive to luxury travellers because of its diverse landscapes, outdoor experiences and culinary reputation. While destinations such as Portland and Oregon’s wine regions attract visitors through food and culture, Central Oregon offers a different experience through mountains, wilderness and adventure tourism.

Brasada Ranch adds another premium destination to the state’s tourism offering by combining luxury accommodation with authentic Western surroundings. The resort supports the growing demand for nature-based luxury travel, where visitors want comfort without losing connection to the environment.

Foley Collection Expands Beyond Traditional Hotel Experiences

The Foley Collection’s portfolio strategy reflects a broader change in luxury hospitality. Modern travellers increasingly prefer unique properties with strong identities, local stories and personalised experiences. Alongside Brasada Ranch, the collection includes luxury hotels, estates and vineyard-focused destinations across California, Oregon and New Zealand.

The portfolio also includes private residences that combine the privacy of luxury homes with hotel-style services, allowing guests to experience destinations in a more personalised way. This approach matches the growing demand for flexible luxury accommodation, particularly among families, groups and high-value travellers.

What Travellers Can Expect At Brasada Ranch

Visitors choosing Brasada Ranch can experience:

• Luxury accommodation surrounded by Central Oregon landscapes.
• Wellness treatments and fitness facilities.
• Championship golf experiences.
• Equestrian adventures.
• Ranch-to-table dining.
• Hiking and outdoor activities.
• Wedding and private event venues.
• Family and multigenerational travel options.

The combination of nature, comfort and activities makes the resort suitable for different traveller segments throughout the year.

Brasada Ranch Strengthens The Future Of Experiential Luxury Travel

The addition of Brasada Ranch marks an important step in Foley Collection’s expansion while highlighting the continued growth of experiential luxury tourism.

As travellers increasingly search for meaningful escapes connected to nature, wellness and local culture, destination resorts like Brasada Ranch are becoming more influential within the hospitality industry. With its Western character, outdoor experiences and premium facilities, Brasada Ranch strengthens Oregon’s luxury tourism offering and supports a new generation of destination-focused travel.