New London Hotel Native By Numa Fitzrovia Brings Heritage Design And Flexible City Stays

A new 29-room lifestyle accommodation called Native by Numa Fitzrovia is expected to be launched in Central London in October 2026. Located in a refurbished old convent, set on Margaret Street. The Native by Numa is aiming to allow a degree of independence of serviced apartments combined with the service of modern hotel, offering adaptable and variable accommodation for leisure guests, business travellers, and those looking for longer visits.

Native By Numa Fitzrovia Adds A New Stay Option In Central London

Numa Group is expanding its London presence with the launch of Native by Numa Fitzrovia, a property designed around flexible urban travel. Located in one of London’s most creative neighbourhoods, the accommodation will place visitors close to major attractions, shopping districts and cultural landmarks.

The property’s location offers direct access to several well-known areas, including:

• Soho for restaurants, theatres and nightlife
• Oxford Street for international shopping
• Regent Street for luxury retail experiences
• Bloomsbury for museums and literary heritage
• British Museum for cultural exploration

The opening is expected to strengthen Fitzrovia’s position as a preferred base for travellers seeking central London access while staying away from the busiest tourist zones.

The property occupies a converted former convent, with the redevelopment preserving original architectural features while introducing contemporary hospitality facilities. Historic elements, including arched sash windows, have been retained as part of the building’s character.

London Travellers Can Expect Apartment Comfort With Hotel Services

Native by Numa Fitzrovia has been designed for different types of visitors, from short city-break travellers to guests requiring extended accommodation in London.

The 29-room property will include:

• Double rooms
• Compact studios
• One-bedroom apartments
• Two-bedroom apartments

Many accommodation units will feature kitchenettes or fully equipped kitchens, allowing guests to prepare meals and enjoy a more independent travel experience.

Additional facilities will include:

• Living areas
• Dedicated workspaces
• High-speed Wi-Fi
• Modern bathroom facilities

The design approach focuses on combining residential comfort with hotel-style convenience. This format is increasingly popular among travellers looking for more space and flexibility during city stays.

Heritage Building Restoration Creates A Distinct Fitzrovia Experience

The former convent has been transformed while maintaining several original details from the historic structure. The interiors will introduce a contemporary style featuring bold shapes, rich colours and layered textures.

Retro-inspired furnishings will be combined with modern finishes, including bathrooms featuring gold detailing. The design aims to reflect Fitzrovia’s artistic identity, which has long attracted creative industries, independent businesses and cultural venues.

For travellers, the restored setting provides an alternative to conventional hotels by offering accommodation with a stronger sense of place.

Fitzrovia itself remains one of Central London’s most diverse neighbourhoods. Visitors can explore independent cafés, restaurants, galleries and boutique shops within walking distance of the property.

Digital Hospitality Model Supports Flexible Guest Experiences

Guests staying at Native by Numa Fitzrovia will access Numa’s digital hospitality system, designed to simplify the arrival and stay experience.

The technology-led model will provide:

• Digital check-in
• Contactless property access
• Flexible arrival and departure options
• Online guest support services

This approach allows travellers to manage their stay independently without traditional front-desk procedures.

For international visitors arriving in London after long journeys, digital access can provide greater convenience by reducing waiting times and allowing smoother arrivals.

Why Fitzrovia Is Becoming A Popular London Stay District

Fitzrovia offers travellers a strategic location between some of London’s most recognised neighbourhoods. The area provides easy connections to shopping, entertainment, business districts and cultural attractions.

Visitors staying at Native by Numa Fitzrovia can explore:

• The British Museum’s historic collections
• Soho’s dining and entertainment venues
• Oxford Street’s retail destinations
• Regent Street’s architectural landmarks
• Bloomsbury’s gardens and museums

The neighbourhood also provides a quieter atmosphere compared with some central tourist areas, making it suitable for travellers seeking both convenience and relaxation.

Travel Guide: Who Should Stay At Native By Numa Fitzrovia?

The new London property is expected to appeal to several traveller groups.

Leisure travellers can benefit from its central location and apartment-style facilities, particularly those planning longer city breaks.

Business visitors can use the workspaces and reliable internet facilities while remaining close to London’s commercial areas.

Families and groups may find the larger apartment options suitable due to additional living space and kitchen facilities.

Long-stay visitors can enjoy a more residential experience while still accessing hotel-style services.

The October 2026 opening will add another flexible accommodation choice for travellers exploring London, combining heritage architecture, modern design and digital hospitality in the heart of Fitzrovia.

Conclusion

A modern twist on an apartment stay is being brought to Central London. Combining apartment comfort with a digital hotel experience. Located near Soho, Oxford Street, Regent Street and Bloomsbury by Numa, Native Fitzrovia will present a pragmatic stay, occupying 29 rooms within a former listed convent.

Utilising up-to-date amenities in individually appointed rooms and boasting a desirable location within close proximity of London’s most popular cultural hubs, retail destinations and restaurants. The location allows guests the ability to enjoy the city while maintaining a relaxing and convenient stay. Scheduled for an October 2006 opening, the property will offer choice to guests who wish to ‘come home’ to a London base that is relaxed and connected.

image source: https://nativeplaces.com/