Avianca Strengthens Corporate Group Travel Services for MICE and Business Events

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Avianca has launched a special group-booking service for business events, conventions and organised travel, providing an effective method for organising the air travel of a greater number of passengers for enterprises and event organisers. The existing group booking program of the airline admits applications for at least 10 passengers travelling with the same purpose, the same departure and arrival point and the same dates. Instead of booking tickets individually, event organisers have an opportunity to make only one application and get a quotation for their travels. The program is relevant for the MICE industry, when companies need to organise the travel of their employees, speakers, delegates and other guests. This program helps in the organisation of incentive travels for enterprises. Nevertheless, Avianca has not officially announced the introduction of the new program with fixed fares booking matrix or any other incentive program aimed at compensation of increasing airport fees. The existing program of the airline is the official source of information regarding the group booking of flights.

Minimum 10 Passengers Required for Group Reservations

Under Avianca’s published booking conditions, a group must include at least 10 passengers, with each passenger occupying a seat. Adults and children can be included in the same reservation, while infants travelling without their own seats are subject to separate conditions.

The process begins with an online request form in which organisers provide the general details of the proposed journey. This includes the group or event name, passenger information, company details and travel requirements.

Avianca states that it sends a quotation to the registered email address within 48 hours of receiving the request. Organisers can then review the proposal and decide whether to proceed with the booking.

Once the group accepts the contract terms, payment must be completed within the specified period. The airline’s published conditions state that the quotation remains valid for 72 hours. After acceptance, customers receive payment instructions and have 24 hours to complete the transaction. Failure to meet the payment deadline can result in the reserved seats being cancelled.

This process gives event organisers a defined booking framework, particularly when managing several passengers travelling together on the same itinerary.

Classic Fare Conditions Apply to Group Bookings

Avianca’s group reservations are quoted under its Classic fare conditions. The airline’s published group-travel information lists a 10kg carry-on baggage allowance and a 23kg checked baggage allowance for each passenger.

Economy Class seating is included, subject to availability, while the group receives support from a dedicated service team throughout the booking process.

One important distinction concerns loyalty rewards. Group bookings do not earn LifeMiles because the airline offers these reservations at preferential prices. This is relevant for corporate travel managers who may otherwise expect employees to accumulate loyalty points through their business journeys.

The group-booking conditions also provide a process for passenger-number adjustments before tickets are issued. Organisers can request additional or fewer passengers, although changes are evaluated by the airline and may require revised contractual terms or additional quotations.

Once tickets have been issued, itinerary changes are governed by the applicable Classic fare conditions. Organisers who need to change the group’s itinerary must generally submit a new booking request, which can affect the original reservation.

Avianca Empresas Adds a Corporate Travel Dimension

Alongside its group-booking service, Avianca operates Avianca Empresas, a programme designed for companies managing business travel through the airline.

The corporate programme provides participating businesses with access to specific commercial benefits according to their eligibility and agreement conditions. It also gives companies a framework for managing their relationship with the airline and tracking qualifying purchases.

This is particularly relevant for organisations that arrange regular employee travel, attend regional trade events or send teams to conferences across Colombia and neighbouring markets.

Avianca’s commercial arrangements also recognise group travel associated with congresses, trade fairs, conventions and incentive programmes. The airline’s published business-programme terms refer to these categories as part of eligible corporate purchasing activity, subject to the applicable conditions.

For businesses, combining corporate travel management with dedicated group reservations can provide a more organised approach to planning passenger movements. However, the benefits available through Avianca Empresas should not be confused with automatic discounts or fixed fares for every MICE booking.

Colombia and the Andean Region Remain Important Markets

Bogotá plays a central role in Avianca’s network, connecting Colombia with major destinations across the Americas and international markets. The airline’s wider regional operations make group travel relevant to companies organising business meetings, industry exhibitions and corporate gatherings across Latin America.

Corporate events often require passengers to arrive within a narrow time window, making coordinated flight arrangements important. A centralised group request can help organisers manage the initial quotation and booking process, while the airline’s dedicated support provides a contact point for reservation-related requirements.

The same arrangements can be relevant to tourism boards, event agencies, conference organisers and companies planning incentive trips. Group travel can also support destinations seeking to attract international business events by making air transport arrangements easier to coordinate.

Nevertheless, the published group-booking service does not guarantee fixed fares across multiple dates or routes. Each request is subject to the airline’s quotation, availability and booking conditions.

Airport Costs and Operational Planning Remain Wider Industry Challenges

The corporate group travel market works within a broader aviation industry context that is affected by airport costs, fuel prices, aircraft availability and the varying demands of passengers. For carriers flying into Latin America, airport facilities and operations costs may affect the economics of the flights and the cost of international flights. Planners of corporate events must take into account the above aspects when budgeting for their corporate events. The group booking offer from Avianca offers a systematic process for acquiring quotations for the bookings. The group booking offer from Avianca, however, is not a public announcement on pricing meant to cushion against increased airport costs. The airline already offers a booking channel for its corporate clients, while Avianca Empresas offers an entirely different process for firms interested in using its services.