Moreno Valley Museum Launches Immersive Van Gogh Exhibit as New Tourism Attraction

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Moreno Valley Museum & Art Space Opened September 25, 2026The Moreno Valley Museum & Art Space is a collaboration between the City of Moreno Valley and Lighthouse Immersive. The building, repurposing the former 38,000-square-foot Sears store in the Moreno Valley Mall, has been transformed into a 2-storey attraction in the arts and culture space that appeals to art enthusiasts, families and tourists visiting Southern California.

Welcoming visitors into a building that combines digital art and interactive elements with museum and gallery space, retail space and amenities, the opening new attraction to an already interesting Inland Empire tourism scene.

What Can Travellers Experience at Moreno Valley Museum & ArtSpace

The main attraction at the new venue is Immersive Van Gogh: The Next Chapter, an exhibition that uses advanced projection technology to present the works and life story of Dutch artist Vincent van Gogh in a large-scale environment.

The exhibition features more than 140 artworks, recreated through animated projections, surround sound, and immersive visual effects. Visitors can walk through changing environments inspired by Van Gogh’s paintings and experience his artistic journey through a combination of technology and storytelling.

Unlike traditional galleries where visitors view artwork from a distance, the immersive format allows audiences to become part of the exhibition space. Large-scale digital projections cover walls and floors, creating a moving experience designed for different age groups.

Travellers visiting the exhibition can expect:

• Large-format digital projections of Van Gogh’s artwork
• Music and visual storytelling elements
• Interactive viewing areas
• Family-friendly cultural experiences
• A technology-focused approach to classic art

The exhibition continues the international success of Lighthouse Immersive’s previous productions, which have introduced immersive art experiences across North America and other global destinations.

How Has Moreno Valley Created a New Tourism Attraction

The opening of the Moreno Valley Museum & ArtSpace reflects a wider trend of cities transforming unused commercial spaces into cultural and visitor destinations.

The former Sears location at Moreno Valley Mall has been redesigned as a multi-purpose museum complex. The facility now combines art exhibitions with community spaces, allowing visitors to explore culture, entertainment, and local history in one location.

The museum includes:

• Immersive exhibition areas
• Hands-on educational displays
• Additional gallery spaces
• Curated retail sections
• A café for visitors
• Free parking facilities

The development aims to strengthen Moreno Valley’s position as a cultural destination within Riverside County. It provides residents and travellers with a new place for learning, entertainment, and community activities.

For tourists exploring California, the attraction adds another stop between major destinations in Southern California. Moreno Valley’s location within the Inland Empire makes it accessible for visitors travelling through the Riverside and Los Angeles regions.

Visitor Guide: Planning a Trip to Moreno Valley Museum & ArtSpace

The Moreno Valley Museum & ArtSpace officially opened to the public on September 25, 2026. Visitors can purchase tickets online, with prices starting from $29.99.

Travellers planning a visit should consider the following details:

Location:
Moreno Valley Mall, Moreno Valley, California, United States

Main Exhibition:
Immersive Van Gogh: The Next Chapter

Opening Date:
September 25, 2026

Ticket Information:
Tickets begin at $29.99 and are available through the official museum website.

Visitors can combine the museum experience with other attractions in Riverside County, including outdoor spaces, shopping areas, and regional cultural sites.

The venue’s free parking and family-friendly facilities make it suitable for day trips, weekend visits, and group travel.

Why This New Museum Matters for California Tourism

The opening of the museum demonstrates how digital innovations are transforming the way travellers can explore the culture of places. Digital exhibits are helping destinations connect with visitors while safeguarding historic artworks’ stories.

In Moreno Valley, the museum will mark a new cultural identity and increase tourism opportunities in the Inland Empire. The project will unite art and technology, foster community participation and offer a contemporary experience for discovery and innovation.

As its inaugural exhibition, Immersive Van Gogh: The Next Chapter, the museum invites customers on a new kind of cultural journey where traditional and digital collide.