Thai Airways joins Qantas & Singapore Airlines to Share How Club Med Phuket’s Massive Upgrade Is Driving All‑Inclusive Demand Among Helloworld Agents

Written By: Angana Dutta

Angana Dutta

Angana Dutta is a writer, journalist, and SEO content specialist with experience spanning travel, education, and digital media. She is a contributor to Travel And Tour World (TTW), where she produces engaging, search-driven travel stories for a global audience. She has also worked as a reporter with The Times of India and Pratidin Time, covering regional news and human-interest stories. Combining journalistic integrity with creative storytelling, Angana is passionate about culture, literature, and showcasing the unique heritage and destinations of Northeast India through impactful content.

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June 9, 2026 08:47 GMT+5:30

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Thailand tourism is getting a boost thanks to an exclusive event showcasing the newly renovated Club Med Phuket resort. Thai Airways, Qantas, and Singapore Airlines partnered with Club Med for this event and All Helloworld Travel Advisors were invited. Advisors were able to gain direct access to the upgraded resort. Consequently, the enhancements made the resort easier to promote to Australians traveling to Thailand as the resort offers all-inclusive packages, immersive cultural activities and provides a seamless travel itinerary. This event proves that the innovations made by airlines and resorts work together to offer luxury vacation packages to international travelers and, in this case, will be able to assist with Thailand’s tourism recovery. This event will work in Thailand’s favor to be a premium international destination for luxury travelers and families.

International Arrivals Demand on Record, Despite Industry Setbacks

Thailand’s tourism numbers demonstrate that approximately 32.9 million international visitors arrived in Thailand in 2025, bringing in revenue of about 1.53 trillion Baht. This figure shows a slight drop from the previous year, but it represents the country’s continuing standing as a leading destination worldwide and shows that tourism is a key player in Thailand’s economy. Thailand is one of the world’s most popular travel destinations, where tourism accounts for roughly 12% of the national GDP.

• By 2025, total international arrivals will be about 32.9 million
• Estimated tourism revenue is about 1.53 trillion Baht
• Estimated contribution to GDP is about 12%

The packages surveyed during the Club Med Phuket famil trip are focused on ‘differentiated experiences’. This is an example of the shift occurring within the tourism industry in response to competitive challenges. This shift is also evident in the tourism industry’s focus on ‘higher-value tourism’ to sustain demand.

Club Med Phuket Upgrade – All-Inclusive Vacations taken to another Level

The Phuket Club Med property has undergone major renovations to improve the property’s appeal to global travelers looking for all-inclusive resorts. These renovations include:

• Newly designed resort and leisure spaces
• New family-inclusive accommodations
• New dining and new activities

Travel Advisors were able to visit the renovated property and better prepare themselves to sell truly ‘premium’ Thai holiday experiences which are more desirable than the shorter city break or overnight stay. This also encouraged partnerships with the major airlines to improve the links to the longer international markets.

Most Important Source Markets – Who are the Visitors to Thailand?

Thailand has a varied tourism sector with many international source markets contributing to total arrivals. Malaysia has now surpassed China as Thailand’s top source market for 2025:

• Malaysia: about 4.52 million visitors
• China: about 4.47 million visitors
• India: about 2.49 million visitors
• Russia: about 1.90 million visitors
• South Korea: about 1.56 million visitors

India’s arrivals have grown 16.8% — a sign of the developing South Asian market demand. Arrivals from China have been decreasing, which analysts attribute to changing travel habits and a changing travel economy.

This trend is especially important for travel businesses, airlines, and hospitality operators. Expanding the number of source markets helps to balance revenue risks and decreases dependence on a specific feeder region. This is especially important as Thailand works to balance quality and value-based tourism rather than quantity.

Tourism Recovery and Airline Connectivity

Travel capacity and connectivity are big contributors to the observed tourism trends. Major airlines servicing Thailand, such as Thai Airways, Qantas, Singapore Airlines, and Emirates among others, provide essential direct air access from priority markets as well as connecting flights that fuel demand for holiday packages centered on Bangkok and Phuket.

The following airlines, and many others, enhance Thailand’s accessibility through travel air capacity:

• Thai Airways: Thailand’s flag carrier, and the primary airline for those travelling to Bangkok and Phuket
• Qantas: Australia’s principal long-haul travel air access, and primary travel for leisure purposes
• Singapore Airlines: Numerous flights to and from Southeast Asia and beyond
• Emirates and others: Air links from Europe, the Middle East, and the Americas

These airlines help meet the demand for turnkey holiday travel, which is especially popular for travel to Club Med Phuket.

Phuket’s Tourism Momentum

Phuket is central to Thailand’s beach based tourism. Data from 2026 estimates that there will be 3.8 million tourists to Phuket in Q1 and strong demand for hotel accommodations. Phuket’s tourism is a good indicator for Thailand’s leisure travel because of its strong marketing and varied source markets.

For 2025 and 2026:

• Phuket’s tourism will continue to grow regardless of seasonal impacts.
• Hotel occupancy reached 80% or greater during peak times.
• Visitor numbers and sales are expected to increase in the future due to the improvements in marketing, events, and infrastructure.

It is strategically important to develop inclusive holiday packages keeping in mind the changing preferences of customers, considering Phuket’s attractiveness as a tourist destination for Russia, India and Malaysia, and the Western markets.

What Travelers Should Do

Travelers visiting Thailand, especially Phuket and Bangkok, should follow these tips.

• Pay attention to flight status and schedules: Make contact to confirm flight departure times for Thai Airways, Qantas, or Singapore Airlines.
• Look for all-inclusive package deals: Reservations at these resorts help with budget constraints.
• Understand visa and entry requirements: Research and confirm Thailand’s immigration policies to avoid issues.
• Pay attention to tourism cycles: Knowledge of peak and low seasons can impact your travel budget.
• Get familiar with local restrictions: Weather patterns and dates of local events will impact your travel plans.

This will help you avoid frustration and still enjoy travel with your preferred plans.

FAQ

Q1: Which countries will have the biggest visitor numbers to Thailand in 2025?

A1: The biggest markets for inbound visitors in 2025 will be Malaysia, China, India, Russia, and South Korea. For the first time Malaysia will have the biggest number of visitors.

Q2: Why is Club Med Phuket important in the context of Thailand’s tourism approach?

A2: Club Med Phuket’s renovations highlight the appeal of family and long-stay inclusive experiences and coincide with Thailand’s focus on high-value tourism.

Q3: What is the importance of airline collaboration in the context of Thailand’s tourism recovery?

A3: Collaborations with many airline companies enhance travel to Thailand, improve seat allocations for primary markets, and expand premium travel, resulting in higher levels of tourism.

Thai Airways, Qantas, and Singapore Airlines showcased the renovated Club Med Phuket to Helloworld advisors, boosting Thailand tourism trends and all-inclusive travel demand.

Author’s Observation

Thailand’s tourism market aims for new opportunities with innovative thinking. In 2025, the total number of arrivals had a slight decrease from the previous year. The introduction of strategic initiatives, such as partnerships improving the resort experience with venues such as Club Med Phuket, have signaled to the market the introduction of a quality tourism model focused on value and diversified source markets. Airline connectivity continues to be a vital factor for creating and sustaining high levels of incoming demand. In this context, inclusive resorts combined with dedicated airline deals will form the backbone of Thailand’s tourism model for 2026 and beyond.