Aberystwyth University’s new training program boosts tourism in Powys

Tuesday, April 16, 2024

Residents or workers in Powys who are engaged in the agricultural, food, or biotech sectors might find an advantageous opportunity through Aberystwyth University, which is currently offering free training and support specifically designed for them. This initiative, exclusive to 2024, aims to enhance skills and support businesses within these critical industries.

The initiative by Aberystwyth University could significantly benefit the travel and tourism sector in Powys and beyond by boosting the local economy’s sustainability and innovation capacity. By supporting skill development in these crucial areas, the region could attract more eco-conscious tourists and establish itself as a leader in sustainable practices within the tourism industry. This could potentially set a precedent for how tourism-dependent regions can integrate green technology and principles to enhance their appeal and sustainability.

The university has tailored a program that provides a free consultation to help identify a training package that meets the specific needs of individuals or businesses in these sectors. Additionally, participants will have free access to various modules that can be used for continuing professional development or towards earning qualifications within the year 2024. Another key aspect of the support available includes assistance in developing a Green Digital Transformation Strategy.

The importance of green digital skills is becoming increasingly recognized in fields such as agriculture, food production, and the burgeoning biotech sector. These skills are essential for integrating digital technologies with circular economy principles, which are vital for achieving sustainable environmental and economic outcomes. The competencies covered include using digital tools and technologies for monitoring, analyzing, and interpreting data, controlling systems, and enhancing communication and collaboration along and across supply chains.

However, adopting these technologies can often be complex and costly. Digital transformation in this context involves more than merely utilizing IT tools; it requires a comprehensive strategy that effectively aligns technology with business objectives. Green Digital Transformation focuses on creating value by reducing waste, enhancing resource efficiency, and fostering collaboration.

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