Air Serbia Extends Partnership with Sabre Corporation in Multi-Year Agreement for Enhancing Revenue Optimization

Tuesday, April 16, 2024

Air Serbia, the national carrier of Serbia with an extensive flight network spanning Europe, the US, and China, has reaffirmed its partnership with Sabre Corporation (NASDAQ: SABR) through a multi-year early renewal agreement. This renewal underscores Air Serbia’s steadfast dedication to its successful collaboration with Sabre and marks a notable milestone as the airline integrates Sabre’s Pricing and Revenue Optimization suite into its operations.

As per the agreement, Air Serbia will maintain its utilization of SabreSonic, the robust passenger service system (PSS) provided by Sabre.SabreSonic offers a suite of features aimed at boosting airline revenue, enhancing personalization, and streamlining the passenger journey from booking to arrival, ensuring a seamless travel experience.

The adoption of Sabre’s Pricing and Revenue Optimization suite signifies a significant advancement in how Air Serbia manages its revenue, inventory, and network. Sabre’s Revenue Optimizer employs sophisticated models to facilitate strategic and timely decision-making processes. Coupled with Sabre’s Market Intelligence, this solution provides Air Serbia with comprehensive insights and advanced data analysis across crucial functions such as network planning, revenue management, and marketing. This integration is poised to substantially enhance Air Serbia’s capabilities in revenue optimization and retailing, bolstering its growth trajectory and competitive standing in the global aviation market.

“The implementation of Sabre’s advanced technology solutions is crucial for achieving our strategic goals, enabling us to optimize revenue and expand our market presence effectively,” said Maša Vasović, Head of Revenue Management of Air Serbia.

The prolonged collaboration and incorporation of this suite of solutions highlight Air Serbia’s commitment to harnessing advanced technology for personalized retailing and revenue expansion. This endeavor showcases Air Serbia’s aspiration to lead in adopting innovative solutions that bolster its growth and enrich its service portfolio.

“We are thrilled to continue our partnership with Air Serbia, showcasing our commitment to delivering state-of-the-art solutions that drive efficiency and growth. By integrating our advanced pricing and revenue optimization capabilities, we are empowering Air Serbia with the insights and agility needed to navigate the complexities of today’s aviation market,” said Jean-Vincent Teuler, Vice President – Airline Sales, EMEA of Sabre Travel Solutions.

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