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Amadeus becomes first global travel technology firm to join leading industry organization

Friday, January 12, 2024

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Amadeus, Sustainable Hospitality Alliance, Net Positive Hospitality, global travel

Amadeus joins the Sustainable Hospitality Alliance to drive Net Positive Hospitality, leveraging its global travel industry expertise for a sustainable future.

Amadeus has aligned with the Sustainable Hospitality Alliance, a collaboration focused on fostering a thriving and conscientious hospitality industry. Positioned as a major influencer in world travel and tourism industry, Amadeus is eager to synergize with peers in the hospitality sector. Their shared mission is to advance the concept of Net Positive Hospitality, a vision where the industry’s contributions surpass its extractions from destinations.

The Alliance, bolstered by contributions from 27 leading hotel corporations, oversees more than 50,000 properties globally. It unites the hospitality industry, including owners, investors, and suppliers, to tackle significant global challenges in hospitality, impacting both communities and environments. Through targeted initiatives and a broad network, the organization designs actionable strategies to cultivate a prosperous and mindful hospitality sector, one that leaves a net positive imprint on locations worldwide.

Amadeus’s inclusion in the Alliance grants it a continuous seat on the Senior Advisory Council. This council offers strategic guidance, fosters a community of influential leaders, and promotes progress towards achieving Net Positive Hospitality. Amadeus prioritizes areas like education, enhancing accessibility, and enabling travelers and guests to make well-informed choices.

Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance, recognizes Amadeus’s global travel proficiency as a pivotal addition to the Alliance, believing that their participation in the Senior Advisory Council is crucial in addressing the hospitality sector’s challenges. Mandziuk views Amadeus’s involvement as a driving force in the collective journey towards Net Positive Hospitality, benefiting not just industry players but also the environment, local communities, and cultural preservation.

Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus, comments on their Alliance membership as a reflection of their broader commitment to sustainable travel. Leveraging their role as a global travel technology leader, Amadeus aims to significantly contribute to the Alliance’s objectives, sharing their wide-ranging insights and experiences from all travel sectors to expedite the industry’s progress towards sustainable goals.

In line with its commitment to sustainability, Amadeus collaborates with its extensive network of clients and partners to present more eco-friendly travel choices. The company is also involved with the Green Software Foundation and the Travalyst coalition, further solidifying its dedication to sustainable travel practices.

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