Friday, December 8, 2023
We are heading towards the festive season.
So, hoteliers are preparing for demand as people look to travel over Christmas and New Year’s Eve.
Global technology provider Amadeus is seeing a peak in demand over the Christmas and New Year period across major markets around the world.
Los Cabos tops hotel destinations for Christmas and New Year’s travel
Amadeus’ Demand360+® data as of November 27, 2023, shows that global hotel occupancy for the weeks of Christmas and New Year’s is already at 23%.
This is up 10 % from the same time last year.
Globally, occupancy levels this festive season are trending ahead of 2022. It is reflecting a return of confidence in travel and a desire for warmer climates in some of the leading destinations.
According to hotel occupancy, the top destinations globally are:
Los Cabos, Mexico 77%
Cape Town, South Africa 71%
Phuket, Thailand 69%
Cancun, Mexico 69%
Honolulu, Hawaii 64%
Tokyo, Japan 61%
Maldives 59%
Sydney, Australia 58%
Taipei, Taiwan 58%
Kahului, Hawaii 57%
This festive season it seems that travellers are prioritizing sun, nature, gastronomy, and culture. This is contributing to high occupancy levels across APAC and LATAM.
In comparison with last year, APAC is trending 8% higher, EMEA 7%, LATAM 4% and NORAM is on par with 2022.
Los Cabos, the top market, has seen a 16% increase in bookings since 2022.
The data also reveals travellers are still booking accommodation close to their intended travel dates.
Booking lead times remain short as 56% of travellers worldwide are making hotel reservations within a week of their trip, up 4% on 2022.
This presents hoteliers with an opportunity to make the most of last-minute demand.
Katie Moro, Vice President, Data Partnerships, Hospitality, Amadeus says that Christmas and New Year’s is undoubtedly a busy time for hoteliers.
They are clearly seeing increased popularity in the APAC and LATAM regions as travelers look to book getaways.
Having access to comprehensive forward-looking business intelligence data is important.
That is because it allows hoteliers to identify booking patterns and revenue opportunities so they can still drive last minute demand.
Also, they can be ensuring their property is staffed and ready to provide a great guest experience.
The data is on the basis of the insight from Amadeus’ Demand360+business intelligence as of the 27th of November for the weeks of Christmas and New Year’s, 24th December 2023- 6th January 2024.
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