ANA and Trip.com Now Revolutionize Air Ticket Sales with NDC Integration, Expanding to Twelve Countries for Seamless Global Travel

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All Nippon Airways (ANA), Japan’s largest airline, has significantly expanded its New Distribution Capability (NDC) partnership with global online travel agency Trip.com. Starting June 24, 2025, this collaboration, which initially launched in Japan, has now been extended to 11 additional markets, including Australia, Hong Kong SAR, South Korea, Malaysia, Singapore, Thailand, Taiwan, India, Indonesia, Vietnam, and the Philippines. This move reflects ANA’s strategy to enhance its global reach and accessibility for customers booking ANA flights through Trip.com. The partnership aims to offer a broader range of fares and a seamless post-booking experience, providing greater convenience for travelers.

Expanding the NDC Network for Greater Accessibility

The expansion of ANA’s NDC-based distribution comes at a time when airlines are increasingly turning to NDC technology to offer more personalized, dynamic, and flexible services to travelers. Through the enhanced NDC connectivity, customers in the newly added regions can now book ANA flights via Trip.com with the same fares and reservation services available on the ANA official website. This includes key post-booking services such as itinerary changes and refunds, ensuring that travelers have a consistent and hassle-free experience when managing their bookings.

For ANA, the partnership allows the airline to tap into Trip.com’s vast customer base across multiple international markets. “We are delighted to expand our NDC connectivity, providing enhanced services and fares for our customers through Trip.com,” said Hironobu Kondo, Vice President of ANA Global Sales and Distribution, Customer Experience. “We are committed to expanding our sales network via NDC to ensure our offerings are accessible to both domestic and international customers.”

The NDC system provides a significant improvement over the traditional distribution channels, where airlines and customers are limited by rigid ticketing structures. With NDC, airlines like ANA can offer a more tailored experience, adjusting pricing and offering additional services based on customers’ needs and preferences. This flexibility is particularly valuable as airlines face increasing demand for more personalized travel options.

Trip.com’s Role in the Expansion

Trip.com, a leading global online travel agency, plays a crucial role in making ANA’s NDC distribution more accessible to customers worldwide. By integrating NDC technology, Trip.com is able to offer travelers a seamless booking experience with detailed flight options and real-time updates. “We’re thrilled to elevate our NDC collaboration with ANA to the next level,” said PJ Zhou, Regional Airline Director for North Asia at Trip.com. “By leveraging our extensive experience in supporting global airlines through NDC technology, we’re committed to providing enhanced end-to-end experiences—from seamless bookings to comprehensive post-booking and ancillary services for our mutual customers.”

With Trip.com’s ability to operate in 24 languages and across 39 countries, it serves as an ideal partner for ANA as the airline seeks to enhance its customer experience on a global scale. The integration of NDC ensures that Trip.com users across the newly expanded markets can access ANA’s offerings in real-time, book flights with ease, and manage their travel plans with greater flexibility.

NDC and Its Role in the Airline Industry

New Distribution Capability (NDC) is a data transmission standard developed by the International Air Transport Association (IATA) designed to improve the way airline products are distributed. Unlike the traditional EDIFACT standard, which has limitations in terms of flexibility and personalization, NDC allows airlines to offer a wider variety of content to customers. This includes personalized fares, ancillary services (such as baggage fees, seat selections, and upgrades), and detailed flight information that is more aligned with customer preferences.

With NDC, airlines can directly connect with travel agencies and third-party platforms like Trip.com, bypassing the need for intermediaries. This allows for more transparent pricing and better customer service, with airlines being able to offer personalized products at competitive prices.

For ANA, NDC represents a significant leap forward in how the airline interacts with both travelers and travel partners. By enhancing their distribution channels, ANA aims to improve customer satisfaction by making flight bookings easier, more flexible, and more aligned with modern travelers’ expectations.

ANA’s Commitment to Global Expansion

ANA’s expansion of its NDC partnership aligns with the airline’s broader goals of expanding its global reach while enhancing the customer experience. ANA is renowned for its exceptional service and was awarded a 5-Star rating by SKYTRAX for 12 consecutive years, setting it apart as one of the world’s leading airlines. The NDC expansion is part of ANA’s ongoing efforts to innovate and provide superior service not just within Japan but across the globe.

As ANA continues to expand its presence in key markets such as South East Asia, India, and Australia, the NDC platform enables the airline to offer competitive pricing and flexible service options to attract a broader customer base. By integrating with platforms like Trip.com, ANA can cater to a more diverse set of customers, particularly those in emerging markets where digital and mobile bookings are on the rise.

The Future of Airline Booking and Distribution

The future of airline booking and distribution is likely to continue its shift towards NDC as airlines look to streamline operations, enhance customer experiences, and better compete in an increasingly globalized market. As more airlines adopt NDC technology, travelers will benefit from more dynamic pricing, personalized offerings, and faster, more flexible booking processes.

For ANA, the ongoing enhancement of its NDC capabilities with Trip.com and others will keep the carrier at the forefront of travel technology developments so it can remain competitive within a continually changing marketplace.

(Sources: ANA Holdings, Trip.com, International Air Transport Association (IATA))