Wednesday, January 24, 2024
AREA15, the dynamic entertainment and events district, is delighted to announce the appointment of Jillian Austin as the Director of Brand Partnerships and Michael Uriarte as the Director of Event Sponsorships.
With over 15 years of experience, Austin will lead groundbreaking collaborations and partnerships with brands to craft exceptional experiences for diverse consumer demographics.
In her pivotal role, Austin will collaborate closely with a brand’s intellectual property, creatively integrating it into both the physical spaces and digital properties of AREA15.
The destination offers a unique platform where brands can construct transformative experiences, including interactive installations, immersive exhibits, product showcases, and more.
Austin brings a distinctive combination of creative vision and strategic thinking, essential for forging partnerships that redefine conventional brand interactions. Her previous roles include Director of Business Development, Brand Marketing & Strategic Partnerships at Jill of All Trades Consulting, Head of Brand Sponsorships and Event Activations at the International African American Museum, National Director of Strategic Partnerships at Modivcare, and various executive positions at Lyft.
Austin holds a bachelor’s degree in communication and media studies from Grand Valley State University.
“I am thrilled to embark on this exciting journey with AREA15, where creativity knows no bounds,” said Austin. “Through impactful partnerships, I look forward to pushing the boundaries of AREA15’s visionary ethos and reshaping the experiential side of the brand interactions.”
As the Director of Event Sponsorships, Michael Uriarte is responsible for identifying, securing, and managing event sponsorship opportunities at AREA15. Uriarte aims to leverage the unique events and programming at AREA15 by establishing relationships with brands seeking dynamic event exposure. His strategic mindset will capitalize on sponsorship opportunities that align with AREA15’s ethos and enhance event offerings.
Before his current role, Uriarte held positions as a realtor, both self-employed and at Forever Home Realty, and as the Co-Founder and CEO of Collective Zoo, overseeing venue partnerships, event budgets and forecasting, event concepts, and more.
Uriarte, a proud Las Vegas native, attended the University of Nevada Las Vegas and earned his bachelor’s degree in hospitality management.
“AREA15 has changed the landscape of arts and entertainment in Las Vegas,” said Uriarte. “I’m thrilled to work with companies and brands to find unique ways they can be integrated into AREA15’s extraordinary events and entertainment programming.”
AREA15 expresses its excitement in welcoming these talented professionals to the team, confident in their ability to contribute to the continued success and innovation of the immersive entertainment complex for 2024 and beyond.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
