At Forward Keys event, Tourism Malaysia explains data-driven success

Thursday, November 9, 2023


Tourism Malaysia, an important authority related to travel and tourism sector, displayed its amazing accomplishments in leveraging information to steer the tests and trials of the pandemic and define the tourism landscape once again at the ForwardKeys event organized at the World Travel Market 2023.

While sharing thoughts at the event, the Senior Director of AERO at Tourism Malaysia, Mr. Iskandar Mirza Mohd Yusof, highlighted the major role in terms of data in charting out the course for the revival of Malaysia tourism. He stated that data has been their guiding light at the time of these tough times. It has been contributory in not only measuring the willingness for the revival of tourism but also in re-shaping their strategies related to marketing in response to changing traveller preferences.

The main messages:
Pandemic Retrieval through Data: Mr. Yusof emphasized the way data-driven insights were significant in shaping the willingness to open tourism activities once again after the Movement Control Order. Reviews comprising the domestic population gave valuable info that guided and Standard Operating Procedures.

The reviews discovered highlighted high demand in terms of domestic travel, causing staged reopening of tourism activities. For global markets, investigations with global stakeholders of tourism informed the foundation of travel bubbles and the ultimate reopening of international borders on April 1st, 2022.

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