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Audley Travel unveils US favorites: The top 10 most popular Italian cities

Monday, December 4, 2023

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Social media has become a valuable tool for Americans seeking information about their preferred Italian destinations. A recent examination of TikTok hashtag data over the past year indicates that Rome holds the top spot, with Milan and Venice following closely.

Alicia Welsman, Audley’s regional product manager for Italy, highlights Rome’s enduring appeal, dubbing it the “Eternal City” for its millennia-long status as a European hub of art and culture. Whether one seeks exceptional cuisine, ancient ruins, Renaissance art, avant-garde fashion, Catholic treasures, or simply the sweet life (“la dolce vita”), Rome offers a diverse array of attractions.

The city’s iconic landmarks, including the Colosseum, Roman Forum, Vatican, and the Sistine Chapel adorned by Michelangelo, draw crowds. Audley facilitates private tours with knowledgeable guides who not only offer insights but also navigate away from congested areas.

Milan, renowned as Italy’s fashion capital, boasts not only high-end shopping districts featuring brands like Prada and Gucci but also cultural treasures such as da Vinci’s Last Supper, the opulent La Scala Opera House, and a Gothic cathedral. The blend of fashion and history contributes to Milan’s popularity, according to Shannon Yates, an Italy specialist at Audley Travel, who recommends exploring the city with a personal shopper.

Venice, with its romantic canals and impeccably preserved Renaissance palaces, holds a prominent place among Italy’s top destinations. Samantha Rubin, another Audley Italy specialist, suggests starting with a panoramic boat tour to appreciate the city from its intended perspective—water. The tour covers key sites like the Arsenale, St Mark’s Square and Basilica, Giudecca Island, and the Grand Canal’s lined palaces, offering a unique introduction to the city.

The ten most favored Italian cities, as compiled by Audley Travel:

  1. Rome
  2. Milan
  3. Venice
  4. Naples
  5. Florence
  6. Trapani
  7. Como
  8. Bologna
  9. Palermo
  10. Verona

Audley Travel’s experts have collaborated to create a guide featuring their preferred hidden gems in Italy’s popular cities. This guide aims to help travelers explore the authentic culture of the country without succumbing to overcrowded tourist spots.

Source: Audley Travel

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