Bahrain sets as a leading tourism hub in the Middle East

Tuesday, March 12, 2024

Bahrain, an island nation nestled in the Persian Gulf, has long been recognized for its historical significance and cultural heritage. However, recent efforts by local tourism stakeholders, such as Bahrain Holidays, are steering the country towards a future where it is equally known for its contemporary attractions and tourism services.

With a significant portion of its clientele originating from Saudi Arabia, Bahrain Holidays is intensifying efforts to expand its market reach, particularly by inaugurating a new branch in Riyadh. This expansion is not merely a business growth strategy but a testament to the interlinked fates of the Gulf region’s travel and tourism sectors.

Hussain Ali Al Kadhem, the Operational Manager, Bahrain Holidays, shared that outbound travel forms a cornerstone of their business model, with destinations like Azerbaijan, Kazakhstan, and Russia garnering particular attention.

The launch of weekly VIP trips to Russia exemplifies Bahrain Holidays’ commitment to offering novel and diversified travel experiences, catering to the adventurous spirit of Gulf travelers. Furthermore, the company’s involvement in organizing sports camps and sponsoring the dart club underscores its versatility in meeting varied travel and leisure needs.

A notable highlight of the conversation was the mention of Bahrain’s role in hosting the Arab Cup in Jordan, illustrating the nation’s burgeoning influence in sports and event tourism. This development, along with the anticipation around Bahrain’s participation in the World Expo 2030, signals a bright future for the country’s tourism industry. Al Kadhem is optimistic about the sector’s growth prospects, envisioning a broadened service offering that extends beyond Riyadh to capture a larger segment of the global travel market.

European inbound tourism to Bahrain is on the rise, with an increasing number of cruise passengers from countries like Brazil, Germany, the Netherlands, Belgium, and France. These visitors are drawn to Bahrain’s wealth of heritage sites and sea activities, highlighting the island’s allure as a destination that marries historical intrigue with leisure opportunities. Al Kadhem noted the significance of improving connectivity between Bahrain and Saudi Arabia, mentioning plans to introduce weekend bus trips and flights that would further facilitate cross-border travel and exploration.

Bahrain Holidays’ strategic initiatives, from enhancing regional connectivity to diversifying its tourism offerings, reflect a comprehensive approach to tourism development. By capitalizing on Bahrain’s unique selling points and leveraging emerging travel trends, the company is poised to play a pivotal role in transforming Bahrain into a must-visit destination in the Middle East. As Bahrain gears up for significant events like the World Expo 2030 and continues to attract an international audience, Bahrain Holidays stands ready to deliver unparalleled travel experiences, contributing to the kingdom’s growing reputation as a tourism hotspot.

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