Best Western Hotels & Resorts Named Asia’s Best Midscale Hotel Chain, Driving Growth In Regional Tourism!

Image generated with Ai

Best Western Hotels & Resorts have shined in the latest Travel Weekly Asia Readers’ Choice Awards 2025, winning the prestigious Asia’s Best Midscale Hotel Chain Award. Undoubtedly, BWH Hotels sustained its focus in the Asia Pacific region, and the ripple effects are profound and impressive.

The award ceremony took place in Singapore on 7 October 2025, where Best Western Hotels & Resorts was recognised for its unwavering commitment to excellence and innovation in the midscale segment. The winners were selected based on the votes of industry professionals, travel trade experts, and readers of Travel Weekly Asia, all of whom hold Best Western in high regard for its service quality, reliability, and brand reputation.

A Legacy of Excellence in Hospitality

For nearly 80 years, Best Western Hotels & Resorts has been a cornerstone of the global hospitality industry. Today, the company operates over 200 properties across the Asia-Pacific region. With ten distinct brands under its umbrella, BWH Hotels continues to provide diverse accommodation options for both leisure and business travellers. The company’s dedication to offering high-quality service, a welcoming atmosphere, and cutting-edge amenities has ensured that its properties remain some of the most sought-after accommodations in Asia.

Best Western’s success in winning this award is a testament to the brand’s consistent ability to adapt to the evolving needs of modern travellers. It highlights the importance of maintaining strong relationships with travel trade partners, while consistently improving its service offerings. As the company approaches its 80th anniversary in 2026, there are exciting plans to expand its reach further and solidify its position as a global hospitality leader.

Recognition by Industry Leaders

The recognition of Best Western as Asia’s Best Midscale Hotel Chain reflects the hotel’s ongoing commitment to quality and innovation. Best Western has long been a trusted name in the hospitality industry, known for delivering outstanding experiences to guests worldwide. This recognition also demonstrates Best Western’s significant contribution to the hospitality sector in Asia, particularly in the midscale market, which continues to grow in demand across the region.

Speaking about the award, Olivier Berrivin, Vice President for Asia Pacific at BWH Hotels, expressed gratitude for the recognition, acknowledging the company’s enduring relationships with travel trade partners. His heartfelt thanks went out to those who voted for Best Western, highlighting the importance of the industry’s support in maintaining the company’s growth. Berrivin also shared his excitement about upcoming developments, which will include a series of initiatives set to be unveiled as part of their 80th-anniversary celebrations.

BWH Hotels’ Commitment to Improving the Hospitality Landscape

This award is not just a symbol of recognition for Best Western’s achievements but also a reflection of how the brand has actively contributed to enhancing the hospitality industry. Over the years, Best Western has played a pivotal role in shaping the midscale market across the Asia-Pacific region. The company’s continuous efforts to refine its offerings have helped set the standard for quality and customer satisfaction in the hospitality sector.

Best Western’s commitment to its loyal guests has led to significant advancements in guest services, sustainability practices, and hospitality innovation. The brand’s recognition as Asia’s Best Midscale Hotel Chain reflects its role in enhancing the travel and tourism experience, ensuring that guests enjoy high standards of comfort and convenience during their stays.

How Best Western Has Shaped Regional Tourism

In addition to the accolades Best Western has received, the company’s growth and expansion have made a lasting impact on regional tourism. With over 200 properties in the Asia-Pacific, the brand plays an integral role in welcoming both international and domestic tourists, contributing significantly to local economies. Best Western’s hotels provide a range of options tailored to meet the needs of modern travellers, making it a preferred choice for those seeking high-value, midscale accommodation in popular travel destinations.

Best Western’s properties in key tourist destinations such as Singapore, Bangkok, and Sydney serve as essential bases for travellers exploring the region. Their locations, combined with the brand’s commitment to quality service, have fostered a more accessible and affordable travel experience for tourists.

As tourism continues to recover post-pandemic, the role of trusted hospitality providers like Best Western becomes even more critical. Their efforts help to ensure that destinations remain attractive to visitors while also supporting local businesses and tourism initiatives.

Looking Ahead: Best Western’s Future in Asia

As BWH Hotels prepares to mark its 80th anniversary, its future in the hospitality industry looks brighter than ever. The company’s consistent growth and investment in improving its service offerings will continue to play a vital role in elevating the global tourism landscape. Best Western’s upcoming initiatives promise to bring further innovation to its properties, solidifying its standing as a leader in the midscale hospitality sector.

What Next?

To sum it up, Best Western owning the title of Asia’s Best Midscale Hotel Chain is a reminder of the company’s progress in terms of devotion to excellence and innovation. Best Western is looking to the horizon where new prospects wait, ready to rejoice its achievement on furnishing travel experience to a multitude of travelers and holiday makers around the region.