Thursday, April 6, 2023
Mabrian, a leading tourism intelligence provider, has published a trend study on Brazil to coincide with the World Travel Market (WTM) Latin America trade show, which is being held this week in Sao Paulo.
The study analyses the evolution of international air connectivity for Brazil, as well as the evolution of hotel prices in the next six months.
The data shows that Brazil is in full tourism recovery after some very complicated years.
In relation to air connectivity, Brazil shows a 40% growth in incoming seats for the coming months compared to the previous year. This means 1.8 million more incoming seats.
However, these volumes are still 18% below 2019 values, which is about 7 million fewer seats.
Virtually all international markets show growth compared to 2022, with the US market standing out, and there being more than 400,000 extra seats up to October.
However, this trend will have to be monitored from the end of October onwards, following the announcement by the Brazilian government of a new visa requirement for Americans, which will undoubtedly affect demand.
The Brazilian destinations with the best evolution in terms of increase in seats compared to 2022 are Sao Paulo, Rio de Janeiro, and Brasilia.
Also noteworthy is the evolution of destinations such as Florianópolis, Belo Horizonte, and Manaus, which, in relative terms, increased by 364%, 255%, and 83%, respectively.
Another indicator included in the study that shows the positive dynamics of the Brazilian tourism sector is the generalised rise in hotel prices.
The analysis reveals that the average published price of a hotel room in Brazil has increased by 27% on average for a stay in the next 6 months.
By category, 4-star hotels are the ones with the highest price increases, with 29% compared to 2022, while 3-star and 5-star hotels have increased by 27% and 26% respectively.
Benjamn Jiménez, Mabrian’s representative for the Americas, is present at WTM Latin America this week, where he has met with representatives from Embratur and various destinations in the country.
Benjamín comments that the event’s atmosphere exemplifies the optimistic trend that the Brazilian tourism industry is experiencing this year.
Both the Ministry and the destinations are clearly betting on innovation in the promotion and management of their destinations, and tourism intelligence will be a key pillar for the development of knowledge-based strategies in this context.
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