Brazil’s Thriving $96 Billion Wellness Economy Takes Center Stage in Latest Global Wellness Institute Report

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May 10, 2024 11:02 AM

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The latest findings from the Global Wellness Institute (GWI), a prominent research institution in the global wellness sector, shed light on Brazil’s robust $96 billion wellness economy and its diverse spectrum of eleven wellness markets. Positioned as the 12th largest wellness market globally, Brazil maintains its top ranking among the 46 nations surveyed within the Latin America-Caribbean region by GWI. According to the latest research, Brazil’s wellness economy constitutes 5% of its GDP.

The comprehensive report is now accessible through GWI’s Geography of Wellness platform, made possible by a renewed collaboration with AG7, a leading wellness-focused real estate developer renowned for integrating health, art, hospitality, and sustainability into its housing projects. AG7’s sponsorship empowers GWI researchers to conduct an in-depth analysis across all eleven sectors comprising Brazil’s thriving wellness economy.

“By making this information available to all, AG7 is playing a crucial role in getting GWI’s detailed analysis into the hands of investors, academics, business leaders and government agencies looking to understand the Brazilian wellness marketplace and the opportunities that lie ahead,” said Susie Ellis, GWI’s chair & CEO.

New Insights into Brazil’s Thriving Wellness Economy

Brazil stands as a prominent figure in the global beauty industry, claiming the 5th spot with its $39 billion beauty and personal care market. Additionally, it holds a leading position in the healthy eating, nutrition, and weight loss sector, boasting a $31 billion market and ranking 6th worldwide. Moreover, Brazil shines in the thermal and mineral springs market, securing the 8th position globally.

Here’s an overview, arranged by market size, of Brazil’s diverse wellness economy sectors:

1. Personal Care & Beauty: Ranked #5 globally, experiencing a growth of 27.2%, with a market value of $39 billion.
2. Healthy Eating, Nutrition & Weight Loss: Ranked #6 globally, witnessing a growth of 16.9%, with a market value of $31 billion.
3. Physical Activity: Ranked #15 globally, showing an 11.9% growth, with a market value of $12 billion.
4. Public Health, Prevention & Personalized Medicine: Ranked #13 globally, with a slight decrease of 0.8%, holding a market value of $7 billion.
5. Wellness Tourism: Ranked #30 globally, experiencing a growth of 18.8%, with a market value of $3 billion.
6. Mental Wellness: Ranked #11 globally, growing by 15%, with a market value of $2.7 billion.
7. Traditional & Complementary Medicine: Ranked #32 globally, growing by 11%, with a market value of $1 billion.
8. Thermal/Mineral Springs: Ranked #8 globally, growing by 33.3%, with a market value of $810 million.
9. Spas: Ranked #29 globally, growing by 17.2%, with a market value of $680 million.
10. Workplace Wellness: Ranked #16 globally, with a growth of 2.4%, having a market value of $450 million.
11. Wellness Real Estate: Ranked #45 globally, growing by 14.9%, with a market value of $60 million.

Overall, Brazil’s total wellness economy ranks #12 globally, with an impressive growth rate of 18.2%, reaching a market value of $96 billion.

Further insights from the report highlight the steady 15% annual growth of Brazil’s wellness real estate sector since 2020. Notably, the thermal/mineral springs sector has seen remarkable growth, expanding by 33% annually from 2020 to 2022. The country’s abundance of natural resources, spanning from picturesque beaches to the lush Amazon rainforest, offers unmatched wellness and outdoor experiences. Moreover, Brazil’s rich cultural tapestry, culinary delights, and vibrant recreational activities contribute to its allure as a wellness destination.

AG7 – Pioneering Wellness

AG7, a trailblazer in Brazil’s wellness real estate realm, is committed to fostering a culture of well-being. Bringing together a diverse range of professionals, including architects, designers, athletes, and more, AG7 aims to inspire people to lead fulfilling lives. Recognizing the pivotal role of data in driving progress within the wellness landscape, AG7 is dedicated to embracing and promoting Brazil’s holistic wellness ecosystem.